– Mark Prus, Principal, NameFlash
Mastercard has become the latest company to shift to a “no name” approach to branding.
Of course, they aren’t the first to do this (see Nike, Starbucks, Apple, Target, etc.). We are living in an
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Latest from Winthrop & Weinstine, P.A. - Page 7
Supreme Court to Decide if Marks With Scandalous Matter May Be Registered
By Steve Baird®
Last Friday, the Supreme Court decided it will hear the Brunetti case, and take a closer look at Section 2(a) of the Lanham Act, the portion forbidding federal registration of trademarks having matter that is scandalous or immoral.
So,…
Your Big Trademark Predictions for 2019?
By Steve Baird®
Before we think predictions for 2019, let’s consider the vast ground we’ve covered in 2018:
- The TTAB turned sixty years old, so we offered some commentary and predictions;
- Super Bowl LII came to Minneapolis, so we covered ambush marketing
…
Food Companies Are Wrapping Their Brands for the Holidays
By Tim Sitzmann
With the holiday season half way over, and Christmas less than a week away, you’re running out of time to bring some holiday cheer to those around you. Luckily, Chipotle, Taco Bell, and Jimmy Dean have your back…
Turn Away From Stanford’s Tree “Mascot”?
By Steve Baird®
Congratulations to Stanford University’s Women’s Volleyball Team, winning the NCAA DI National Championship this past weekend in Minneapolis’ Target Center, defeating Nebraska in Set 5:
The competition was incredible, a real seesaw battle, Stanford winning Set 1 (28-26), Nebraska Set…
Just Which “Wayne” Are We Talking About?
By Kyle Kroll
Who comes to mind when I list the following character traits: lives in a dystopian metropolis, has a deceased parent, fights criminals, rides a motorcycle, has seemingly-superhero strength, is fearless, has dark hair, and–oh, by the way–his name is “Wayne.”…
Update: “Square Donuts” Dispute Headed to Settlement
Earlier this year I posted about a trademark dispute regarding the use of the term “Square Donuts” for square-shaped donuts. The case involved proceedings both in federal court and at the Trademark Trial and Appeal Board (TTAB), between the…
Will Warner Bros. Win the Wizard War?
Is Apple iPhone Billboard Advertising Xs-ive?
By Steve Baird®
As I mentioned last week, Apple’s present iPhone Xs billboard advertising campaign is ubiquitous at the moment, especially this image, totally flooding the Minneapolis skyway system, and beyond:
Putting aside whether the unique lighting and reflective nature of the indoor billboards do justice…
Kris Lindahl Owning a Wingspan Trademark?
By Steve Baird®
If you’ve paid attention to any billboards in the Twin Cities over the last year or so, you’re probably wondering why I haven’t discussed this one yet, knowing my passion for billboard ads:
The Kris Lindahl billboard ads — especially…