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In an article on LawSites entitled “Five Days, Two Conferences, One Echo Chamber,” Massachusetts lawyer and legal journalist Bob Ambrogi describes his recent attendance at two legal conferences held in New York City in early February, Legalweek (now in its 37th year) and Inspire.Legal (inaugurated in 2019). Although the events were very different, Ambrogi says, he found them both to be of value. However, he was discouraged to note that the organizers, presenters, target audiences,…
A column by Robert Ambrogi published recently in Above the Law may attract the interest of legal professionals for its comic or its cautionary value – depending on the reader. Ambrogi details the reasons why, in November of 2018, Justice A.C.R. Whitten of the Superior Court of Justice in Ontario, Canada felt compelled to slice and dice the list of fees and costs that had been submitted to the court for approval by a team…
Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending in nine years. Where are the additional funds going? Rynowecer’s interviews with more than 136 law-firm marketing leaders between July…
I propose* that you join the most effective law firm leaders in the world and start asking “how,“ rather than “whether.” Let us start with an illustration. Here are two questions that a managing partner might ask a practice group leader. Which do you think will lead to better results? How do you think you and your team could enhance the quality of the clients we serve in your practice area in the coming year?…
A recent instalment of the podcast series LegalSpeak addresses the question of whether or not recent forays into the legal arena by the accounting industry’s Big Four actually comprise a significant threat to U.S. law firms. Nicholas Bruch, principal analyst at ALM Legal Intelligence, who has been looking into this issue deeply for at least two years, believes that the answer is “Yes” – particularly for large law firms with an international reach. He also…
Lexigogo, one of the newest entries into the “apps for legal services” marketplace, offers users the capacity to create video contracts “to validate simple agreements without the hassle of creating written ones.” The developers suggest simple two-party agreements, such as assigning contracts, lending money, selling or lending personal items, and confirming delivery, among potential uses for the app. On its website, Lexigogo sets out a list of conditions necessary for the video contract to be legal (freedom of consent,…
Client Question* While it seems to be a commonly held assumption that corporate and other transactional groups in firms spin work off to litigation teams (and that this is and should be the primary source of clients for litigators/trial attorneys), we aren’t finding any literature or research that supports this premise. Our numbers indicate the inverse – that our litigation team gets little work from other groups, but seems to make referrals internally with some…
When lawyers first started creating bios of themselves for use in firm promotion, clients generally used them to choose a firm, or to check out who they’d be working with after the firm had made the assignment. However, Michael Rynowecer at The Mad Clientist warns that these days, clients are using attorney bios to assess prospective candidates for legal work they need to have done – and then advising the law firm of the name…
In an article published recently on The American Lawyer, writer Dan Packel reports that this year, “For the first time, PwC, Deloitte, EY and KPMG seized four of the top five spots on [the U.K. consultancy Acritas’s] list of global alternative brands, in a survey of general counsel at heavyweight international businesses.” Packel points out that the attainment of this milestone follows several years of “concerted push” on the part of the accounting firms,…
Last month, Internet Brands – a vertical marketing conglomerate in which marketing for the legal industry forms a major pillar – announced that it was changing the name of its law-services website from “The Martindale Legal Network” to “Martindale-Avvo.”  The name change followed the acquisition by Internet Brands of Avvo.com. To see these two names – Martindale and Avvo – joined together would have been unimaginable even a few short years ago. For…