iMarketLaw

Ideas for leading legal organizations in a VUCA world

iMarketLaw is a blog published by the University of Denver Sturm College of Law that focuses on strategic marketing, business development, management, and leadership within the legal industry. It serves as both an educational resource and a practical example for law students learning to leverage social media and blogging to build legal practices and establish thought leadership. The blog covers topics such as law firm strategy, client service, innovation, and the use of social media tools to enhance legal marketing efforts. It also addresses current trends and challenges in legal business development and management.

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Latest from iMarketLaw

Great advice here on developing “pitches” vs. custom proposals.

Clients don’t like to be “pitched”.  Nobody does.

Instead, focus your time and energy on understanding their needs and preferences, and develop a custom proposal that offers valuable help.  Read Tim…