In this article, I outline what the near future will look like for law firms and legal departments, what people want from leaders during times of crisis, and four commitments leaders need to address as they plan to lead through
iMarketLaw
Ideas for leading legal organizations in a VUCA world
iMarketLaw is a blog published by the University of Denver Sturm College of Law that focuses on strategic marketing, business development, management, and leadership within the legal industry. It serves as both an educational resource and a practical example for law students learning to leverage social media and blogging to build legal practices and establish thought leadership. The blog covers topics such as law firm strategy, client service, innovation, and the use of social media tools to enhance legal marketing efforts. It also addresses current trends and challenges in legal business development and management.
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What makes an outstanding law firm website?
Content Pilot has released their 2016 Global 50 Website ranking and report, updating their foundational best practices for law firm web site design. To download the free report, go here:
http://www.contentpilot.net/Subscribe
Morgan Lewis was the only firm to score…
Pitch or Propose?
Great advice here on developing “pitches” vs. custom proposals.
Clients don’t like to be “pitched”. Nobody does.
Instead, focus your time and energy on understanding their needs and preferences, and develop a custom proposal that offers valuable help. Read Tim…
10 Things That Should Be on Your Law Firm’s Radar in 2017
The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on your radar, starting now.
1.…
iMarketLaw
Welcome to iMarketLaw!
My name is Mark Beese and I teach Strategic Marketing and Business Development at the University of Denver Sturm School of Law.
J.D. and M.S.L.A Students learn about law firm strategy, marketing, business development, client service,…