iMarketLaw

Ideas for leading legal organizations in a VUCA world

Blog Authors

Latest from iMarketLaw

Content Pilot has released their 2016 Global 50 Website ranking and report, updating their foundational best practices for law firm web site design.  To download the free report, go here: http://www.contentpilot.net/Subscribe Morgan Lewis was the only firm to score an “Excellent” rating of 85.4%.   The report takes a global look at law firm websites, including how well their content communicates their brand on an international scale, translations available, and usability.  The report is a…
The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on your radar, starting now. 1. Data-driven business development. At the 2016 Legal Marketing Association Technology Conference, JD Supra’s Adrian Lurssen demonstrated how they are using readership data to help law firms identify highly engaged prospects and pursue them with a…
Welcome to iMarketLaw! My name is Mark Beese and I teach Strategic Marketing and Business Development at the University of Denver Sturm School of Law.   J.D. and M.S.L.A Students learn about law firm strategy, marketing, business development, client service, innovation and social media throughout the semester. Thanks to LexBlog, this year we are offering hands-on training on blogging and the use of social media to grow a legal practice.  LexBlog President Kevin O’Keefe…