Most firms today have embraced effective and empowered practice management for many reasons: improved engagement and retention of their valued professionals, greater profitability, more collaboration and teamwork, enhanced client base and much more. But, there is another reason that isn’t
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The Case of the Misunderstood Marketing and Business Development Team
In the complex landscape of modern law firm businesses, certain departments shine brightly while others linger in the shadows of misunderstanding. Among the latter group, the Marketing and Business Development Department (hereafter referred to as the ‘MBD Department’) often finds…
Look to Firm Strategy for Guidance in Preparing Next Year’s Client Development Budget
It’s budget season – one of the toughest times for law firm client development leaders because they are asked to allocate a finite amount of dollars across a seemingly limitless range of possibilities. The job is made even more difficult…
Navigating the Complex Landscape of 2024 Law Firm Rate Setting
“The moment you make a mistake in pricing, you’re eating into your reputation or your profits,” wisely stated Katherine Paine, emphasizing the critical importance of understanding the strategic value in pricing. As we look ahead to 2024, law firms are…
Your AI Legal Strategy Framework Part 3
“Design is Intelligence Made Visible” – Alina Wheeler
Summary: Building a strategy focused on fast-moving topics like AI requires a different approach. Assumptions are quickly proven false, and new ideas are introduced, causing our priorities to change. In Part 1…
Here We Go All Over Again… Or Not
The legal industry has been on the verge of either “ending as we know it,” or being forced to endure massive change, every five to ten years since at least the 1980’s. Consider some of the history:
- When computers became
…
LPM: And the Quiet Ones will Lead Them
You have an LPM initiative to launch. What’s churning in those lawyerly heads? You’re not the boss of me. Dr. Larry Richard, founder of LawyerBrain and leading expert on the psychology of lawyer behavior, has told us for many years…
Your AI Legal Strategy Framework Part 2
Your Key AI Enablers
Summary. Building a strategy focusing on a fast-moving topic like AI requires a different rhythm. Assumptions made today may be proven false quickly. And your priorities may be different tomorrow. As discussed previously in Part 1…
Three tips for CMOs who oversee both Marketing and Sales functions
Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of Chief Marketing Officers (CMOs).
Quickly, these CMOs see the potential for silos to emerge, with…
Your AI Legal Strategy Framework
Part 1: Separating the Signal from the Noise with the Help of “Bootleggers and Baptists”
Summary. Law firm leaders face a mountain of AI[1] noise at the extreme ends of the fear and greed continuum, drowning out the real story.…