Sports Shorts

Insights on Sporting Developments

For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent projections, annual revenue generated by eSports is set to reach US$2.96 billion in 2022. Many long-established sporting institutions are…
At the last race weekend in Bahrain, Charles Leclerc became the second-youngest pole-sitter in Formula 1 history in just his second race with Ferrari. A few days’ prior in London, another rookie (at least, in his current role) was delivering what could be an historical change in the future of the sport: Ross Brawn’s vision of Formula 1 in 2021 and beyond. In December 2020, the existing terms, set out in what is known as…
We promised to provide updates on the saga involving Spain’s public funding of certain Spanish football clubs when we covered the first successful appeal of the European Commission (“EC”)’s decision on the subject.  This first update comes in favour of Hercules Football Club (“Hercules FC”) and annuls another aspect of the EC’s 2016 decisionOn 20 March 2019, the European General Court annulled the EC’s finding that the guarantee given by Valencia Institute…
UEFA has announced that it has commenced disciplinary proceedings against Montenegro after English players were on the receiving end of racist chants from spectators in Montenegro. England players, including Raheem Sterling who scored the final goal in England’s 5-1 victory, were subjected to racist abuse from the stands. Gareth Southgate firmly rebuked such conduct from the Montenegro fans, stating: “We had an excellent performance and we’ve got an 18-year-old being interviewed after the game and…
Last month, in recognition of International Women’s Day, Sports Shorts celebrated recent successes in women’s sport (apologies to Dina Asher Smith who wasn’t mentioned… there were too many examples to choose from!). While we celebrated the achievements of women in sport, we also recognised that work still needs to be done to improve the overall image of women in sport and increase engagement from spectators. One area where there is growing momentum is sponsorship. Visa
Between 2016 and 2019 the Premier League was paid a record breaking £5 billion for UK rights by broadcasters for 168 games a season. A new deal, effective from 2019 to 2022, will see the Premier League make at least £4.46 billion from the UK rights to broadcast matches (with one broadcaster not disclosing how much they paid for two packages). Unsurprisingly, the Premier League are eager to protect that revenue by tackling piracy…
In a recent on-field misconduct incident, Joel Tomkins, the current captain of rugby league’s Hull Kingston Rovers (ʺHull KRʺ) received a two-match ban and £500 fine from the Rugby Football League (“RFL”) for using offensive language towards a match official. At a hearing in Leeds, the disciplinary panel found that Tomkins swore twice at referee Liam Moore.  During his tirade, Tomkins also called the official a ‘cheat’.  The incident happened in the 64th minute of…
Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting their favourite footballers. The perceived value of these trading cards fluctuated depending on the player, the scarcity of the card…
Last Friday was International Women’s Day – a day where women are celebrated in countries around the world. In March alone, UK sportswomen have more than earned recognition for their achievements. Laura Muir retained her European 1,500m and 3,000m titles, beating the 31-year-old British indoor mile record by 5 seconds at the European Indoor Championships, the England Women’s Football Team won the SheBelievesCup, and, after crushing victories, England Women’s Rugby are on…