Business development makes many lawyers uneasy. Approaching new potential clients, asking for meetings or talking about your services can feel awkward and intimidating. Many worry about coming across as pushy or unprepared. That nervousness doesn’t mean you lack skill or
Business development isn’t an exact science. Still, many lawyers and professionals approach it like a checklist. They create a plan, send a few outreach emails, follow up and expect results quickly – like new business. When nothing happens quickly, they
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is reading or if it’s even worth the effort. So they
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t directly connected to yet. It shows that someone else thought
Many associates put off business development. They think it comes later, once they’ve made partner or have a book of business to grow.
But waiting means missing opportunities.
Business development isn’t just about landing clients. It’s about shaping your reputation,
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big firms with built-in reputations. But that has changed.
Today, lawyers
For a long time, I thought business development meant asking for work. Making the pitch. Selling yourself. Trying to convince someone to say yes.
It felt uncomfortable. Forced. Like something you had to be naturally good at or else you
Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough. The truth is, opportunities don’t just appear because you’re good
If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught on the Jumbotron in a moment of physical closeness. They
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market, doing excellent work is the baseline—it’s assumed. What sets professionals