Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen. Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual Conference, I have networking on the brain, and wanted to share with you a couple of the worst networking mistakes you can make, and how to recover from them. …

Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal? But who knows better than your marketing team that “marketing” is a four-letter word? It shouldn’t be – and I’ll explain why in a moment. But how many of you (raise your hands) think of marketing as something that some group in your office does once…

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Arthur Li of our member firm Lee and Li in Taiwan, China. In one sentence, how would you describe your practice? I am a general practitioner, especially focused in IP-related matters. Who would be your typical client? Those who seek assistance…

Are you using social media to its fullest ability to help you in business development? Learn how using social listening can help you to build your book of business in Jaimie Field’s latest post. *** Have you ever thought about using social monitoring to build your book of business? Social monitoring/listening is using tools, like Google Alerts, Social Mention, Talkwalker, Mention (to name a scant few) to monitor what is on the…

We are proud to announce our latest firm of the month,  Ferrari Pedeferri Boni Studio Legale Associato , Milan, Italy! Ferrari Pedeferri Boni is an independent Italian law firm that handles legal issues of business law. They strive for excellence in their services and are proud to meet the highest international standards of the legal profession. Their clients are entrepreneurs and executives, Italian and foreigners, and their philosophy is to take a pragmatic and business-oriented approach…

Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of law. Our members come from a wide range of backgrounds and disciplines, from female founders of disruptive start-ups to…

Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something we’d love to emulate with our own clients? We may not have her reputation (see what I did there?), but that doesn’t mean we can’t practice some of her tactics in our own relationship development efforts with…