Topic
Business Development
1,459 published works
The Social Media Butterfly
The Private Equity Firm’s LinkedIn Checklist: A Practical Guide to Building a Stronger Brand and Supporting Business Development
When I review the LinkedIn presence of private equity firms, I'm often surprised by how little of their expertise is visible online. These firms spend their days evaluating companies, meeting…
The Social Media Butterfly
How Private Equity Firms Can Build Their Brands on LinkedIn
How LinkedIn can strengthen your firm's reputation, support business development, attract talent and showcase the expertise that already exists across your organization. Private equity has always been a relationship business.…
Fretzin Blog
Lauren Paxton: Escaping the “Friend Zone” and Building a Real Book of Business
Lawyers are taught to practice law, not build a book of business—yet their careers depend on it. In this episode, discover how to reframe “sales” into problem-solving, develop sustainable BD…
Dear Ethics Lawyer
July 1, 2026 Issue – Material Limitation Conflict Based on Client Dislike
Q: Dear Ethics Lawyer, I am a mid-level partner in a law firm. I have struggled to develop business until recently when I received a call from a law school…
Harrington Communications Blog
Why Legal Demand Is Unpredictable and What That Means for Business Development
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. One of the hardest things…
Fretzin Blog
Re-Engaging Warm Contacts For Lawyers’ Growth
Why Are Warm Contacts Crucial For A Lawyer’s Growth Compared To New Connections? Warm contacts are vital because they already know and trust you, which reduces the time and effort…
The Social Media Butterfly
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I've been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will…
Slaw
Mass Client Communication Has Changed Completely. Too Bad Many Professionals Are Still Using the 2016 Playbook
By Mark Hunter
Ten or fifteen years ago, the professional who sent a newsletter, mailed a holiday card, and maintained an updated LinkedIn profile was considered ahead of the curve. The bar was…
Enlightened Rainmaking
Rainmaking Recommendation # 321: The Rainmaking Brain Dump
By Jaimie Field
There are some people, like me, who make lists upon lists upon lists for everything – grocery lists, cleaning chores lists, work lists, and business development lists, to name a…
The Social Media Butterfly
Why Your Next Client Is Probably Already In Your Network (And What To Do About It)
When lawyers think about business development, they often focus on what comes next. The next conference. The next prospect. The next introduction. The next opportunity. I understand why. Bringing in…