Topic
Business Development
1,459 published works
The Social Media Butterfly
How to Turn Law Firm Events Into Long-Term Business Development Opportunities
Law firms spend a tremendous amount of money on events. They sponsor conferences, host client receptions, organize roundtables, conduct webinars and invest heavily in seminars and educational programs. Entire teams…
The Social Media Butterfly
How to Get More Value From Every Event You Host or Sponsor
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in…
Horizons
Beyond go-live: How to turn your CRM into a growth engine
By Colin McKee
Go-live is a milestone. It’s not the finish line. Yet for many firms, CRM projects stall right after launch. The system is live, users are trained, dashboards are built —…
Business of Law
“Good Enough” Marketing Is Quietly Costing Your Firm Growth
“Good Enough” Marketing Is Quietly Costing Your Firm Growth Most law firms don’t think they have a marketing problem. Their website looks professional. Content is being published. There’s some level…
Horizons
Arkwright Consulting chooses Intapp DealCloud to centralize relationships and accelerate business development
By Colin McKee
The Nordic strategy and management consultancy will use Intapp DealCloud to unify pipeline management, strengthen client relationships, and drive firm growth PALO ALTO, Calif. — May 26, 2026 — Intapp…
Prodonovich Advisory Insights
The BD Pre-mortem: A Fresh Set of Eyes on Your Business Development
By Sue-Ella Prodonovich | May 2026Key TakeawaysThe pre-mortem is a low-cost technique for stress-testing plansIt works well with a mixed-seniority teamIt surfaces the assumptions your Business Development (BD) plan is…
Fretzin Blog
Strategies For Lawyer Visibility And Business Development
What Does It Mean For A Lawyer To Be Visible In A Focused, Intentional Way, Instead Of Trying To Be Everywhere At Once? Being visible as a lawyer means strategically…
Horizons
How to make the right CRM choice for accounting and consulting firms
By Colin McKee
Every evaluation team has been in this meeting. The CRM evaluation is down to two or three options, someone flags that one of them is going to take longer to…
Fretzin Blog
How Lawyers Build a Book of Business | BE THAT LAWYER
By Steve Fretzin and Elise Holtzman From random acts of marketing to a focused rainmaking strategy and what it takes at every stage of growth If you are a lawyer…
Fretzin Blog
Elise Holtzman: The Three Pillars of Business Development for Lawyers
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from…