Topic
Lead Generation
323 published works
All About Advertising Law
Telemarketing Lead Generators: How Many “Marketing Partners” Is Too Many?
By Ellen T. Berge, Shahin O. Rothermel
For years, lead generators have obtained telephone numbers for their clients to call by obtaining the consumer’s consent to receive calls from certain entities specifically identified by the lead generator.…
Kirk Stange on Law
Branding Versus Lead Generation in Law Firm Advertising
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a…
The Attorney Marketing Center
More content or better content?
By David Ward
The answer is yes. Because both play a part in driving traffic and leads and subscribers and clients. But if you have to pick one, I’d recommend quality because this…
LenderLaw Watch
Pennsylvania AG Sues Lead Generators For Deceptive Ads
By Tierney Smith|W. Kyle Tayman
On November 2, 2022, the Pennsylvania Office of Attorney General filed a lawsuit in federal court alleging that a group of companies offering lead generation services violated the Telemarketing Sales…
PracticePanther Blog
A Beginner’s Guide to Digital Marketing for Law Firms
Hashtags. Instagram stories. Inbound, outbound. You may know that your law firm could benefit from a digital marketing strategy, but you might not be sure about the best way to…
Clio Blog
Seamlessly Track Conversions with the CallRail and Clio Manage Integration
By Publisher
Using CallRail and Clio to Increase Marketing ROI & Client Engagement While many lawyers may not have a business degree or seasoned entrepreneurial experience, they do have an unwavering passion…
The Attorney Marketing Center
What is quality content?
By David Ward
If you can write and publish more content than your competition, you should. But while quantity might bring more traffic to your digital door, it is the quality of your…
Lawyer Business Advantage Blog
Lead Generation with Ronnie Deaver
By Alay Yajnik
In this episode, Alay and Ronnie discuss: Tracking gross profit when marketing to make more money. Understanding where your leads are coming from and the money made from those.…
Omnizant Legal Marketing & Web Design Blog
Good Rankings, Poor Conversions: What’s a Law Firm To Do?
When building a new website, many law firms share the same goal — rank well for popular search terms and generate leads. Most of the attorneys we work with understand…
All About Advertising Law
Generating Leads Legally: Regulatory and Litigation Quick Hits
By Jonathan L. Pompan, Alexandra Megaris, Venable LLP
Venable hosted another jam-packed session on the regulatory and litigation risks facing the lead generation industry today, and strategies for mitigating them. In the webinar, Daniel Blynn, Alexandra Megaris, and…