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Lead Generation

323 published works

  1. All About Advertising Law

    Five “Lessons” for Lead Generation Advertisers

    By Jonathan L. Pompan

    Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five "lessons" for lead generation advertisers, according to an article that was published last month in Law360 by Andrew…

  2. Conroy Creative Counsel Twenty

    Using Client Lead Data to Develop New Legal Business

    By Karin Conroy

    My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The point of your law firm’s marketing strategy is to drive new business. It’s why your legal…

  3. Lawyerist

    How to Manage Quality Leads with MyCase

    By Lawyerist

    Acquiring, tracking, and managing quality leads is an important, but challenging aspect of your practice and intake process. Most of the time, law firms focus on lead generation, but it’s…

  4. AD-ttorneys Law Blog

    Lead Generation Leads to FTC Settlement

    By Randal M. Shaheen, Amy Ralph Mudge

    There is nothing particularly new about the idea of lead generation in marketing. Companies have from the very beginning paid their own employees or paid others to help find prospects…

  5. Lawyerist

    Stand Out with a Custom Phone Number from RingBoost

    By Lawyerist

    “Memorable phone numbers generate more leads.”With RingBoost, you can secure a custom phone number to help you stand out from the competition and grow faster. Details There’s plenty of buzz…

  6. Financial Services Perspectives

    California Latest State to Consider Lead Generation Licensing

    By Haydn J. Richards Jr., Bradley

    On Wednesday, June 26, 2019, the California Senate Banking Committee will take up AB 642, which would add certain lead generation activities to the definition of “broker” under the California…

  7. The Rainmaker Blog

    8 Tips to Boost Your ROI on Google PPC Ads

    By Stephen Fairley

    Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords…

  8. The Social Media Butterfly

    How to Create a What’s Next Lead Generation Mindset

    By Stefanie M. Marrone

    I came across a terrific (and short article) in Attorney at Work by Tea Hoffmann on "Developing a What's Next Mindset" that I passed along to the lawyers with whom…

  9. The Social Media Butterfly

    How to Use LinkedIn’s New Photo Tagging Feature for Brand Building and Lead Generation

    By Stefanie M. Marrone

    LinkedIn is now offering a new feature on a rolling basis to its users - photo tagging (or mentions as some call it). I noticed that I had the ability…

  10. Lawyerist

    Stand Out with a Custom Phone Number from RingBoost

    By Lawyerist

    “Memorable phone numbers generate more leads.” With RingBoost, you can secure a custom phone number to help you stand out from the competition and grow faster. Details There’s plenty of…