Topic
Lead Generation
323 published works
MoFo ReEnforcement: The Enforcement Blog
Leading on Leads? CFPB Takes Action Against Online Lead Aggregators
By Don Lampe, Calvin Funk
On September 6, 2017, the CFPB announced that it has taken action against an online lead aggregator. The allegations revolved around the company's selling personal information of consumers who were interested…
Consumer Finance Monitor
The CFPB Settles Litigation and Enforcement Action with Lead Aggregator, Zero Parallel, and its CEO
By Christopher J. Willis, Theodore R. Flo, Wendy Novotne
On September 5, 2017, the CFPB entered into a consent order with Zero Parallel, LLC (“Zero Parallel”), an online lead aggregator based in Glendale, California. At the same time, it…
The Rainmaker Blog
The Lawyer’s Guide to Lead-Generating Landing Pages
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers…
The Rainmaker Blog
Using Instagram to Get Leads for Your Law Firm
Instagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads. Instagram…
Data Privacy + Cybersecurity Insider
FTC Settles Complaint Against Lead Generation Business Selling Consumers’ Sensitive Data
The Federal Trade Commission (FTC) has announced that it has settled its Complaint against operators of the lead generation business Global Media, LLC and its CEO Christopher Kay for $104…
LawSites
Client-Intake Platform Lexicata Now Integrates with Lead-Gen Service Unbundled Attorney
[caption id="attachment_15727" align="aligncenter" width="750"] Leads from Unbundled Attorney appear in the Lexicata inbox.[/caption] Lexicata, the client-intake and CRM platform, has announced that it now integrates with Unbundled Attorney, a lead-generation…
The Rainmaker Blog
How to Generate More Leads from Your Law Firm Blog
Many attorneys have turned to blogging to engage prospective clients -- in other words, to generate leads. However, your law firm blog will not perform to your expectations if you…
The Rainmaker Blog
Law Firm Website Leads: How to Go from a Trickle to a Torrent
If you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right: #1:…
The Rainmaker Blog
How to Use What You Already Know for Lead Generation
With all the data breaches and identity theft, we all know by now that the Internet can be a scary place. But in some regards it is a very safe…
The Rainmaker Blog
A How-To Guide for Law Firm Advertising on Facebook [Infographic]
To generate online leads, it’s not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one…