Topic
Lead Generation
323 published works
The Rainmaker Blog
Free Webinar 2/15: Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate and How to Fix Them!
There are over 20 different ways you can generate new leads for your law firm. From SEO, PPC, direct mail, TV advertising, and PPL (pay per lead)--each of these sources…
The Rainmaker Blog
2/2 Training Webinar for Lawyers at a Loss on How to Leverage LinkedIn for Leads
If you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law…
All About Advertising Law
FTC Complaint Confirms Interest in Lead Generation
By Leonard L. Gordon, Maria R. Sinatra
When the Federal Trade Commission (FTC) investigates a case, it looks at it from the first contact the consumer has with a product or service through the end of the…
The Rainmaker Blog
Join Me Tomorrow & Learn How to Get More Leads Using Facebook
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of…
The Rainmaker Blog
Learn How to Use Facebook to Get More Leads On October 5
Facebook and content marketing are two of the most cost effective ways to generate high quality leads to your law firm. Many law firms have tried social media and failed…
The Rainmaker Blog
How Marketing Automation Saves You Time and Money
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing,…
Ad Law Access
“Follow the Lead” Recap: FTC Summarizes Takeaways from Workshop on Lead Generation
The FTC released last week a paper summarizing and reflecting on its October 30, 2015 public workshop, “Follow the Lead,” which we previously discussed here and focused on lead generation…
Consumer Finance Monitor
FTC staff paper on lead generation likely to inform CFPB
Almost a year ago, on October 30, 2015, the FTC conducted a workshop on lead generation entitled to "Follow the Lead." We published a three-part series on the workshop highlighting…
All About Advertising Law
FTC Releases Staff Perspectives on Lead Generation
By Ellen T. Berge, Jonathan L. Pompan
The staff of the Federal Trade Commission's (FTC) Bureau of Consumer Protection released a much-anticipated paper on lead generation on September 15, 2016. The 13-page report provides staff perspectives on…
The Rainmaker Blog
Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 1 of 3)
The purpose of marketing is to generate leads. The purpose of your intake system is to convert those leads into clients. To take your law firm to the next level,…