Topic
Lead Generation
323 published works
Consumer Finance Monitor
The Five Stages of Online Lead Generation
On October 30, the FTC presented a workshop on lead generation entitled Follow the Lead. Online lead generation is an area receiving increased regulatory scrutiny by the FTC and other…
The Rainmaker Blog
How a Lead Management System Completes the Circle from Lead to Client
Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are…
Consumer Finance Monitor
FTC releases agenda and panelists for lead generation workshop
The FTC has released the agenda and panelists for the workshop it will be holding on October 30, 2015 in Washington, D.C. on lead generation. According to the agenda, the workshop will include…
The Rainmaker Blog
5 Steps for Lawyers to Generate Leads Via Social Media
Many attorneys are reluctant to engage on social media because they view it as an enormous time waster. If that’s your attitude, then you are looking at it the wrong…
The Rainmaker Blog
Is Your Law Firm Website Generating Leads or Is It a Loser?
If you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop…
The Rainmaker Blog
7 Steps to a Superior Lead Nurturing Program
I learned the importance of lead nurturing thanks to one attorney who attended our Rainmaker Retreat several years ago. She came up to me after the first day to say that…
Consumer Finance Monitor
CFPB denies lead generation company’s petition to modify or set aside CID
The CFPB has denied the petition of a lead generation company and its employee to modify or set aside a civil investigative demand (CID). As we reported, among the petitioners'…
Data Counsel
FTC to Host Workshop on Online Lead Generation
The FTC has increasingly focused its attention on the online lead generation industry by bringing enforcement actions against payday loan lead generators (lead generators alleged to have engaged in advertising…
Consumer Finance Monitor
FTC to hold workshop on lead generation
The Federal Trade Commission will be holding a workshop in Washington, D.C. on October 30, 2015 to explore the growing use of online lead generation in various industries, including consumer…
Consumer Finance Monitor
Lead generator files petition to set aside CFPB CID
A lead generation company and its employee recently filed a petition with the CFPB to modify or set aside a civil investigative demand (CID). Among the arguments made in the…