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Topic

Lead Generation

323 published works

  1. The Rainmaker Blog

    Does Your Law Firm Website Answer These 4 Critical Questions?

    By Stephen Fairley

    How effective your law firm website is in generating leads and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’…

  2. The Rainmaker Blog

    How Attorneys Can Harness the Power of These Top 3 Lead Generation Tools

    By Stephen Fairley

    A 2014 lead generation benchmark report by marketing research firm Ascend2 and Research Partners surveyed 50,000 U.S. and international marketing leaders about the most effective tactics these companies use to…

  3. The Rainmaker Blog

    7 Landing Page Defects That Can Kill Your Lead Conversion Rates & How to Fix Them

    By Stephen Fairley

    Landing pages — those pages a visitor is guided to after clicking on a link on your website, blog, social media post or e-newsletter — are your bread and butter…

  4. The Rainmaker Blog

    The Best Lead Generation Strategy for Lawyers

    By Stephen Fairley

    People use the Internet for one main purpose: to find information. This simple fact is the compelling reason why the best lead generation strategy for law firms is education marketing.…

  5. The Rainmaker Blog

    Plaintiff Attorneys: Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca Raton

    By Stephen Fairley

    You practice the law. But believe me, you don’t want to “practice” law firm marketing -- you want it to work! This is why you’ll want to join me on…

  6. The Rainmaker Blog

    How to Use a Blog for Lead Generation

    By Stephen Fairley

    Attorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for…

  7. The Rainmaker Blog

    Latest Changes to the Legal Marketing Landscape

    By Stephen Fairley

    Some changes in the legal marketing landscape to pass along to you this week: Total Attorneys Acquired by Internet Brands Internet Brands is the company that gutted Martindale-Hubbell, Nolo and…

  8. The Rainmaker Blog

    How To Build a Profitable Intake System

    By Stephen Fairley

    Building an effective, efficient intake system will do more for your firm’s bottom line than just about any other legal marketing activity. The money you spend on generating leads is…

  9. The Rainmaker Blog

    Proven Ways to Double Your Internet & Website Leads

    By Stephen Fairley

    How many leads are you getting from your website or blog each month?  It should be enough to justify the investment you’ve made, and the number should also be growing…

  10. The Rainmaker Blog

    Lead Generation: 6 Steps to Reveal What’s Working (and What’s Not) for Your Law Firm

    By Stephen Fairley

    When you bring a new client on board, do you know the path that led them to you? If not, how can you hope to repeat your successes in getting…