Topic
Lead Generation
323 published works
The Rainmaker Blog
How to Build a Lead Generation Machine Online with Content Marketing (Part 2 of 2)
If you struggle with creating quality content for your website or blog, I’ve pulled together 8 best practices for content marketing to guide you. If you missed the first four…
The Rainmaker Blog
How to Build a Lead Generation Machine Online with Content Marketing (Part 1 of 2)
If you are looking to drive more high quality traffic to your law firm's website, one of the best ways to do so is via unique, high quality content on…
The Rainmaker Blog
3 Email Tactics Law Firms Can Use to Find Qualified Leads
Law firms and other service providers often struggle with effective ways to use email to find qualified leads. Often, a call-to-action to schedule an appointment includes just a phone number…
The Rainmaker Blog
How Your Ego is Killing Your Website Leads
Most lawyers I know have a pretty healthy ego and let me state for the record that there’s nothing wrong with that. Successful business people have healthy egos or they…
The Rainmaker Blog
The Top 3 Successful Lead Generation Tactics Every Law Firm Needs to Implement Now
A recent lead generation benchmark survey conducted by marketing research firm Ascend2 and Research Partners is worth paying attention to for the insights gathered from 50,000 U.S. and international marketing…
The Rainmaker Blog
The #1 Way to Double Your Lead Conversion Rate
I was in Las Vegas this week presenting at the Mass Torts Made Perfect seminar on the top 10 ways attorneys can double their lead conversion rate in 90 days…
The Rainmaker Blog
Why Lead Conversion Matters More Than Lead Generation
I’ve found that most law firms don’t focus most of their resources and energy on lead generation; they focus all of their resources and energy on lead generation. Virtually no…
The Rainmaker Blog
FREE NTL Webinar Sept. 17: Top 5 Tactics to Convert More Website Visitors Into Qualified Leads
Driving qualified traffic to your website is only the first step. The really hard part is getting web visitors to take action by contacting you. If your website seems to…
The Rainmaker Blog
5 Steps to a Foolproof System for Managing and Converting Leads
Whether you paid for them or worked hard getting them, leads are useless without a system to nurture and convert them. “I don’t have time” is no longer a valid…
The Rainmaker Blog
On Social Media, Listening is the New Lead Generation
Do you know what a lead looks like these days? I am not talking about a traditional lead, like a referral, a phone call or an email. I’m talking about…