Topic
Lead Generation
323 published works
The Rainmaker Blog
4 Ways to Stop Wasting Your Inbound Leads
We spend a lot of time with clients teaching them how to build a great lead generation and lead conversion system for their law firms. However, the fact is that…
The Rainmaker Blog
Best Practices for Responding to Online Leads
Dr. James Oldroyd, visiting research fellow at MIT and David Elkington, CEO of InsideSales.com, researched three years of data across many companies that respond to online-generated leads. The data included…
Corporate and Securities Law
CFPB Announces Three Separate Enforcement Actions: Two Against Online Lead Originators and One Against “Buy-Here, Pay-Here” Auto Dealer and its Affiliated Finance Company
By Zane Gilmer
Consumer Finance Monitor
Is Online Lead Generation Inherently Deceptive?
This post is the third in a series we’re writing on the FTC’s workshop on online lead generation entitled Follow the Lead. In our first post, we explored how online lead generation…
The Rainmaker Blog
Use What You Know About the Law to Land Leads
When people have legal problems, research tells us that they turn to the Internet first to find answers. This simple fact is the compelling reason why one of the best…
The Rainmaker Blog
7 Steps to Double Your Online Leads
Are your online leads growing or slowing? If they have either plateaued or bottomed out, you need to scrutinize what you’re doing wrong before investing any more money in your…
Zen and the Art of Legal Networking
Lead Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science
As I've mentioned, the LMA NE conference was full of really meaty, thought-provoking content. One of the excellent sessions I attended was "Lead Nurturing Ecosystems - Moving Legal Marketing from…
The Rainmaker Blog
21 Ways to Turbocharge Your Lead Generation Efforts
With all the options available to you today to generate leads for your law firm, one of the cheapest and most effective is email marketing. However, if you don’t have…
Consumer Finance Monitor
Disclosure Confusion in the Online Lead Generation Industry
This post is the second in a series we're writing on the FTC's workshop on online lead generation entitled Follow the Lead. In our first post, we explored how online…
Ad Law Access
FTC Hosts Workshop on Lead Generation
On October 30, 2015, the FTC held a workshop on lead generation to explore online lead generation in various industries. Lead generation, also called performance marketing, is the process of…