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Marketing

1,558 published works

  1. Real Lawyers Have Blogs

    Can law firms retain Fortune 500 clients without using blogs, Twitter and social media?

    By Kevin O'Keefe

    A recent analysis compiled by Burson-Marsteller, one of the largest public relations agencies in the world, and Proof Digital Media, it's digital media arm, found that the largest 100 companies…

  2. Real Lawyers Have Blogs

    More evidence social media works for marketing

    By Kevin O'Keefe

    If If you're looking for evidence that social media works for marketing, you could do a lot worse than today's story in The Salt Lake Tribune by Paul Beebe. Per…

  3. The Legal Watercooler

    2010 Marketing Plans – Short, Memorable and Livable

    By Heather Morse

    Oh, it's that time of the year. Budget and marketing plan proposals are being drafted.My friend, colleague and Legal Watercooler contributor Jayne Navarre published on her Virtual Marketing Officer blog…

  4. DuetsBlog

    Holiday Inn’s Relaunch: Do We Have a Problem, Houston?

    By Duets Guest Blogger

    --Dan Kelly, Attorney Time for me to play dumb consumer and ask an honest question.  What is the conventional wisdom in relaunching or revitalizing a brand:  do you tell consumers…

  5. Real Lawyers Have Blogs

    Social media is a business for law firms, not something you dabble in

    By Kevin O'Keefe

    Marketing and media strategist, Kneale Mann, rightly points out social media is a business, not something law firms or other business can dabble in and expect results. Mann describes what…

  6. Retail Trend Spotter

    Court Challenge to Maine’s New Marketing Law Fails

    By Sheppard Mullin

    On September 9, 2009, a federal judge in Maine agreed with retailers, marketers, and media companies that the recently enacted Maine law "An Act To Prevent Predatory Marketing Practices Against Minors"…

  7. Covering Your Ads® Blog

    Court Challenge to Maine’s New Marketing Law Fails

    By Sheppard Mullin

    On September 9, 2009, a federal judge in Maine agreed with retailers, marketers, and media companies that the recently enacted Maine law "An Act To Prevent Predatory Marketing Practices Against Minors"…

  8. Privacy & Information Security Law Blog

    First Amendment Challenge Prompts Maine AG to Postpone Enforcement of New Child Privacy Protection Law

    By Hunton & Williams LLP

    On September 9, 2009, the U.S. District Court for the District of Maine dismissed a lawsuit challenging the validity of the Act to Prevent Predatory Marketing Practices Against Minors (the…

  9. Proskauer on Privacy

    Update: Maine’s Marketing to Minors Law Found Likely to Be Unconstitutional

    By Kristen J. Mathews

    The first lawsuit challenging Maine's Act to Prevent Predatory Marketing Practices Against Minors has concluded.  The District of Maine issued a Stipulated Order of Dismissal on September 9, stating that…

  10. Mass Tort Litigation Blog

    Tobacco Companies Bring First Amendment Challenge to New Marketing Rules

    By joetort

    More from Ross Todd of AmLaw Daily in his post, Big Tobacco Asserts First Amendment with Help from Floyd Abrams.  Here's the complaint.BGS