Topic
Marketing
1,558 published works
Proskauer on Privacy
Media Companies May Block Maine Marketing to Minors Law
On Wednesday, August 26, 2009, a lawsuit was filed in federal court in Maine to enjoin Maine’s new predatory marketing to minors law, which was previously discussed on our blog. If…
DuetsBlog
A Shack by Any Other Name…
RadioShack recently introduced a new name, rebranding its stores "The Shack", which now adorns their retail environment and marketing efforts. The change was prompted by a desire to update the…
Privacy & Information Security Law Blog
Maine Enacts Comprehensive New Law Restricting Marketing to Minors
On September 12, 2009, Maine’s Act to Prevent Predatory Marketing Practices Against Minors (the “Act”) will take effect. The Act prohibits businesses from knowingly collecting or receiving a minor’s health-related…
Cordell Parvin Blog
What Lawyers Should Learn from The Health Care Debate
I am sure you have you been inundated with news about the healthcare debate. If you turn on your television or radio or pick up a newspaper or magazine it…
Proskauer on Privacy
Maine Makes Marketing Minors “Predatory”
In mid-September, Maine’s “Act to Prevent Predatory Marketing Practices against Minors” is scheduled to take effect. Due to the lack of a scienter element in several of the requirements of…
Legal Ease Blog
Effective websites have a purpose. Does yours?
By Allison Johs
When talking about marketing with my clients, I often ask them if they have identified the purpose of the individual marketing activity they intend to undertake. I've written about purpose…
DuetsBlog
Fling – a Big Flop with Women
-- Karen Brennan, Attorney Mars recently introduced a new candy bar, Fling, marketed exclusively to women, advertised as “an un-regrettably indulgent new product for women”. The website is predominantly pink and is…
The Rainmaker Blog
Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #3
MARKETING MISTAKE 3: USING PASSIVE MARKETING VERSUS ACTIVE MARKETING One of the mistakes I talk about in my book, Practice Made Perfect for Lawyers, is using passive versus active…
Legal Ease Blog
What is your brand? Does it say what you want about your firm?
Your law firm has a 'brand' whether you know it or not, and whether you've consciously built that brand or not. Sima Dahl (whom I had the pleasure of meeting…
The Rainmaker Blog
Stephen Fairley’s Law Firm Marketing Presentation on the Front Page of the State Bar of California’s Website
Okay, so this is a little self-promotional (even for me)... But I just can't contain my excitement! I'm very excited to announce I will be giving a keynote presentation…