Topic
Marketing
1,552 published works
Real Lawyers Have Blogs
Five Questions: Larry Bodine of Larry Bodine Marketing
By Rob La Gatta
This morning, legal marketing expert, Larry Bodine became the first blogger to be included in LexBlog’s new “Five Questions” feature, which we hope to use as a tool to provide…
Legal Ease Blog
Why Are You Doing That? Know the Purpose of Your Marketing
By Allison Johs
Now that marketing is becoming more 'acceptable' for lawyers, more and more lawyers are interested in websites, blogs, brochures, directory listings, networking and other tools that they can use to…
The CPA Desk
Blog Shines at Crystals
By Greg Price
We’ve done it again! The blog has won 2 Crystal Awards and a Certificate of Excellence from the American Marketing Association’s Houston chapter. The blog was the first to win a…
Legal Marketing Blog
Self-Aggrandizement by Law Firms (and Consultants) is Dumb
By Tom Kane
Why do consultants have an overwhelming compulsion to blow their own horn. Hmm. Law firms do too, don’t they? Well, I’m thinking that’s not smart. Focus on the client. You shouldn’t tell clients THAT…
Reproductive Rights Prof Blog
Nestlé Flouts WHO-Ratified Code Prohibiting Marketing of Infant Formula Directly to Mothers
Via the Guardian Unlimited (UK):Thirty years after a boycott of Nestlé products was launched to highlight its unethical marketing of baby formula in developing countries, baby formula manufacturers are still…
Real Lawyers Have Blogs
Lawyer among Iowa business blog success stories
Des Moines lawyer, Rush Nigut, reports he's not alone in the publicity his business blog has garnered . "...At least 11 Central Iowa Bloggers have been featured in either the…
Legal Ease Blog
Legal Information for Bloggers
More and more lawyers are getting into blogging, both individually and for their law firms. Blogging can be a fantastic way to market your practice and to provide information for…
Business of Law
Good To Good? Or Stated Another Way, Is Greatness Just Marketing Fluff?
By Patrick Lamb
I'm a big fan of Jim Collins' book, Good To Great. Look here, here, here and here for some posts that discuss the book. In a twist on Good To…
Real Lawyers Have Blogs
Why law firms need a conversation architect
Are your law firm's prospective clients talking about your expertise? If not, perhaps you need a conversation architect, who moves marketing beyond the idea the one-way messaging. David Armano of…
Legal Ease Blog
What Can Legal Marketers Learn from the Pet Food Problem?
Looking outside of the legal industry for business and marketing lessons is an important part of being a business owner. As a lawyer, you are a business owner. And you're…