Topic
Marketing
1,552 published works
The Rainmaker Blog
3 Ways to Set Your Law Firm Apart from the Competition
One of the questions our clients struggle the most with when it comes to marketing their law firm is "How do I differentiate my law firm from my competition?" Here…
Legal Ease Blog
Five Ways to Improve Your Law Practice
Lawyers in all kinds of practices, at all experience levels and in firms of all sizes ask me all of the time what kinds of things they can do to…
Drug & Device Law
Entertaining Ourselves: An Experiment in Ego-Surfing
By Bexis
Law firms ego-surf.For individuals, "ego-surfing" is plugging your own name into Google and seeing how many times your name shows up on the web.For law firms, ego-surfing is only slightly…
Real Lawyers Have Blogs
Blogs, not website, may be more effective way to market on the Internet : NY Times
"A Web site may not even be the best place to start promoting your products or services," reports David Strom in Tuesday's New York Times. Setting up a blog or…
Elder Law Prof Blog
Australia’s Virgin Money has new elder focused ad campaign…wow!
Real Lawyers Have Blogs
Blogging recreational love gets lawyer work
Connecticut elder law lawyer Michael Keenan markets his law practice by blogging about what he loves - marathon running. And his Glastonbury Running blog is getting him legal work. Legal…
Legal Marketing Blog
Smart Marketing Messages by Fox Rothschild
By Tom Kane
First message is to new grads headed for Fox Rothschild: You’re not going to get the boost in salary this year you’ve been reading about in the legal press. Your…
Cordell Parvin Blog
What Can We Learn from Clinton Campaign Name the Song Video?
By now you have likely seen the Clinton campaign video which is a take off of the last episode of the Sopranos. If by chance you haven't seen it, you…
Legal Marketing Blog
How to Differentiate Your Firm
By Tom Kane
Some argue that professional service firms cannot differentiate themselves effectively. It is difficult, of course, when firms try to do so on their web site, or in brochures or ads…
Legal Ease Blog
Differentiating Yourself is Essential – But Are the Rules Making It Harder?
By Allison Johs
The June 2007 issue of Law Practice, the magazine of the Law Practice Management section of the ABA launched a new column, "What Really Works," which discusses law firm marketing…