Topic
Marketing
1,549 published works
Real Lawyers Have Blogs
Bay Area legal bloggers get-together, March 28, 6-8 pm
The High Tech Law Institute at Santa Clara University Law School is sponsoring a Bay Area legal bloggers meet-up, March 28 from 6-8 pm. It's in the Wiegand Room, Arts…
Other
Follow-up: Culture Confounding Marketing Innovation
By Patrick Lamb
I recently wrote about the critical role firm culture plays in the success or failure of marketing initiatives. In that same vein, I want to draw your attention to a…
Legal Marketing Blog
Marketing vs. Business Development (Sales) – Part I
By Tom Kane
Do you remember when the “M” word was anathema? I sure do. That is why my in-house marketing titles (prior to acceptance of the M word and my CMO title) were Director…
Wills, Trusts & Estates Prof Blog
Tax Expert Needed
The following request comes from Eliot Dobris:If anyone knows of a tax expert interested in getting some publicity in partnership with a major PR firm and a blue chip technology…
Business and Commercial
Is Culture Change A Prerequisite To Marketing Success?
By Patrick Lamb
Seminars. Blogs. Creative people. Great ideas. Detailed plans. If marketing was easy, everyone would be good at it. But the disturbing sameness of law firm marketing and its disturbing ineffectiveness…
The Right Coast
“Branding” the Virgin Mary Gail Heriot
I seem to be out of step with modern sensibilities again. I've received a number of earnest e-mails lately from various authorities here on campus about the school's "brand." Not…
Legal Profession Blog
“When You Don’t Care All That Much”: Lawyer Greeting Cards + T-Shirts
Links to funny lawyer greeting cards, as well as lawyer-related t-shirts, are found here on the blog of Andrew Sullivan, a software attorney in Cambridge, Massachusetts. [Alan Childress]
Real Lawyers Have Blogs
Linking to and blogging about competitors’ blogs is smart
While bloggers in other industries blog about what their competitors are blogging about and link to their competitor's posts, lawyers are scared to death to do so. I hear it…
Real Lawyers Have Blogs
Law Blogs : Crossing the chasm
Nick Holmes has an excellent post this morning that law blogs remain in their infancy. Follows up on my response to folks saying law blogs may be on the wane.…
Real Lawyers Have Blogs
Buffalo and the innovators dilemna
Innovative law firm marketing professionals can have a tough time bucking tradition. Matt Sherman, Director of Marketing & Business Development at Chicago's Welsh & Katz, put it well in a…