Topic
Marketing
1,549 published works
Real Lawyers Have Blogs
What makes a successful corporate blog? Northeastern University thorough study
A new study by Northeastern University Professor Walter Carl and John Cass at Backbone Media Inc. answers what makes a successful corporate blog? The full study is lengthy and detailed,…
PrawfsBlawg
“Smart Mice, Not So Smart People”
Main Thursday, November 16, 2006"Smart Mice, Not So Smart People"I was recently sent an advance copy of Arthur Caplan's most recent book Smart Mice, Not So Smart People. The book…
The CPA Desk
News from Leading Edge Alliance Conference
By Greg Price
Yesterday, I had the opportunity to participate in a meeting in Miami with the Leading Edge Alliance of accounting firms. The meeting's focus was best practices from Marketing perspectives. The session…
Real Lawyers Have Blogs
Join a community to market, don’t build one
I'm often contacted by companies that want to build the definitive Internet place to go for information and to communicate for their niche area. The idea is to get everyone…
The Trademark Blog
The Morning Papers
NY Times: 'No-Name, Brand-Name or Phony: It's All Here' (Manhattan - Broadway and 32nd). NY Times: 'A Slippery Slope of Censorship at YouTube' (Difficulties in monitoring content at YouTube). Wall…
Real Lawyers Have Blogs
Subscribing to Law Practice Magazine : Good marketing tips for lawyers and non-lawyers
I'm not a big fan of trade groups that exist to protect members such as the American Bar Association (ABA). But the ABA's Law Practice Management Magazine is top shelf…
Real Lawyers Have Blogs
More blog marketing ignorance
RSS becoming a significant new marketing tool while blogs are a passing fad? C'mon Ross, you're a legal marketing expert who I and other people in the industry have a…
Real Lawyers Have Blogs
How to stand out from the crowd
Ari Kaplan taps into the wisdom of excellent marketing professionals across the country in his latest at Law.com. How to stand out from the crowd is a good read for…
Real Lawyers Have Blogs
Start singing damn it!
John Jantsch of Duct Tape Marketing shares some of the best marketing advice I've heard in a long time in 'Marketing Is The Voice of Your Passion.' Many of the…
Legal Ease Blog
The Power of Saying Thanks
About a year ago, I attended a charity event at which several vendors were selling their wares. I purchased a piece of jewelry from one of the vendors. Shortly thereafter,…