On 8 May 2026, the European Commission published draft guidelines on the implementation of the transparency obligations under Article 50 of Regulation (EU) 2024/1689 (the AI Act). The draft guidelines describe how the AI Act’s four transparency obligations are intended to apply to (i) interactive AI systems; (ii) providers of AI systems that generate or manipulate synthetic content; (iii) deployers of emotion recognition and biometric categorization systems; and (iv) deployers of deepfakes and AI-generated text on matters of public interest. While non-binding, European Commission guidelines carry considerable practical importance in the application of EU law.
Deepfakes, Chatbots, AI-Generated Text: European Commission Details Transparency Obligations Under the AI Act