It’s 2021, and I cannot believe that this has to be said – AGAIN!
Get permission to market yourself and your services to others.
In 1999, more than two decades ago, Seth Godin wrote a book entitled Permission Marketing.
I am a fan of Ernestine Shepherd.
Who, you ask?
Ernestine Shepherd is the World’s oldest female bodybuilder; at what she says is a young 85 years old. She is incredible.
At the age of 56, while trying on
Recently, Dan Packel published an article in The American Lawyer entitled: In a Landscape Flooded With Law Firms’ ‘Thought Leadership,’ Quantity Isn’t the Same as Quality (Subscription Required). The article discussed the fact that the quantity of legal content
Two phrases will take a Rainmaker further than any other.
No, it’s not “alternative billing” or “free consultation” (although those aren’t bad phrases).
The two phrases are:
“Thank You” and “I’m Sorry”
For some reason, these seem to be the
Image by anncapictures from Pixabay It’s the first day of September.
Let me repeat that in case you missed it – IT. IS. THE. FIRST. DAY. OF. SEPTEMBER!
I don’t know about you, but this year seems to be flying
For those young ’uns who don’t know, the title of this Rainmaking Recommendation is the first line from the song, Ice, Ice Baby (1990) by Vanilla Ice*. No, I am not a fan, but while trying to think of
Your marketing department is not responsible for bringing you new business. They are there to assist you.
If you are in a firm with a marketing person or even a department, you must understand what they do. When a law
