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Law firms have a lot to balance. With so many tasks, matters, and priorities competing for your attention, it’s all the more important to keep your internal processes and data as streamlined as possible. One key part of this is keeping your contacts organized. Fortunately, it’s simpler than you think to organize your contacts, keep the info you need on hand at all times, and ensure you don’t mix up contacts or matters. With these…
Relationships. Pressing the flesh. Developing new revenue streams. Cross-selling. This is the language of business development, and, much like marketing terminology, it is not familiar territory for most lawyers. As much as I’m prone to preaching about the place for marketing in every firm’s toolkit, biz dev is the other side of the coin. So, let’s talk biz dev. Business development means pursuing strategic opportunities for your law firm through building relationships and…
A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your style and tone in a way that best caters to your audience. One thing is certain for all CTAs, however, and that’s the fact that they always contain an action word—usually in the form of a command.…
If you had asked me what it cost to start a law firm in 2012, I would’ve said this: $7,810. Reading over that figure, it seems like a reasonable estimate of a law firm budget: Rent, bar dues, insurance, computer, software, internet access, and other prerequisites are all covered. Boy, was I naive. You see, I took that idea and put it into practice in 2015. And honestly, I had mixed success. I had…
Can there ever be too much of a good thing? Technology is supposed to make life easier, but with so many (useful!) apps available to lawyers, there’s also a risk of actually reducing your productivity while trying to manually keep up. Think about it: Working through multiple apps means tracking several dashboards—all with their own login requirements, alerting systems, and user interfaces. Over the course of your workday, you spend more time than you think…