Email marketing software for lawyers is important as they make sending targeted and personalized emails to clients a lot easier. This type of law firm marketing software can significantly boost your law firm’s brand recognition, improve client relationships, and attract new clients. Using email marketing software for lawyers means you don’t always need a dedicated marketing team to execute successful email marketing campaigns. With the right knowledge and the right email marketing software, your law…
As a legal professional, you’ve probably heard the term “boutique law firm” many times. You may have also noticed more and more lawyers choosing to work at—or run—boutique law firms. But what is spurring the increasing interest in boutique law firms vs. Big Law? Could a smaller, boutique law firm be a good fit for your future? In this post, we’ll discuss what a boutique law firm is (and what it isn’t) and explore…
Creating high-quality law firm website content is a great way to ensure your firm can be found in search engines. That same content will also help you engage your audience, build trust in your firm, and convert website visitors into clients.  The task of creating content can seem overwhelming. Even for lawyers and legal practitioners who are comfortable with writing, creating law firm website content requires flexing new and different writing muscles. And planning, researching,…
If you’re wondering about multi-state lawyers and how to become one, you’ve come to the right place. As a lawyer with seven bar cards, I often get confused, amazed, and downright dumbfounded looks when people find out I can practice in seven states. To sum up the multi-state lawyers’ experience in just a few words: Running a multijurisdictional legal career requires a ton of planning and overhead. But today, it is easier than ever before.…
Attorneys are, by nature, busy. So what can paralegals do to help? When supervised by a licensed lawyer, paralegals can take on substantive legal tasks. This ultimately saves you time and money. The reality is that most lawyers can use the support. As the 2020 Legal Trends Report outlines, the average lawyer spends just 2.5 hours on billable work per day. By assigning appropriate work to qualified paralegals, you free up time to focus on…
Becoming a successful attorney requires more than just practicing law. You also need to network stay up-to-date with legal industry trends and find ways to learn and grow. Joining lawyers’ forums online is a simple and effective way to connect (especially when traditional in-person networking isn’t feasible).  The best lawyer forums can provide numerous benefits. For example, online lawyer forums can help you network and build deep relationships. They can also help legal professionals stay…
When it comes to initial interviews with potential clients, are you asking the right lawyer-client interview questions? Lawyers devote significant time, energy, and marketing money to nurturing leads and winning new clients. But if you rush through the initial interview or fail to prepare the most effective lawyer-client interview questions, you’ll likely miss out on major opportunities for you and your client. Conducting a great client interview is critical to an effective client intake process
You didn’t become an attorney for the accolades, but that doesn’t mean that you shouldn’t care about lawyer awards. Reputable, prestigious awards for attorneys are more than a pat on the back or a boost to your ego. Awards can be effective marketing tools to help lawyers like you stand out from the competition, elevate your reputation in your professional network, and build trust with clients. But not all law firm awards are the same…
Why are lawyer directories essential for law firms? If acquiring new business is top of mind for your law firm, listing your law firm on legal directories can help you stand out among your competitors.  Attorney directories can help make your firm easier for potential clients to find. That’s because legal directories offer more than just an online phone-book-style listing. The best legal directories can provide services that boost your firm’s search visibility, help generate…
Law firms rely on referrals for new business, but getting referrals isn’t always easy. Lawyer referral marketing is becoming increasingly difficult, especially with the obstacles and rapid legal industry changes brought about by the pandemic. Connecting with clients, building relationships, and asking for law firm referrals is more challenging than ever—but it’s not impossible. In the following guide, we’ll review what you need to know to help your law firm get more referrals. In…