Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story
DuetsBlog
Collaborations in Creativity & the Law
DuetsBlog, published by Greenberg Traurig, LLP, focuses on trademark law and related intellectual property issues. The blog covers topics such as trademark use and protection, legal standards for trademark fraud, the intersection of trademarks with the First Amendment, and notable trademark litigation and decisions. It also addresses practical concerns like brand verbing, trademark declarations, and regulatory updates affecting trademarks. The content includes analysis of recent legal developments, case law, and policy changes impacting trademark owners and practitioners.
Latest from DuetsBlog - Page 3
Back to Blogging and Trademark Battle Updates
Hello DuetsBlog readers! As Steve recently said, we continue to be thankful that you’ve stuck with us, including during our pause and transition to our new firm. I’m so excited to be part of the amazing team of people…
Nominative Fair Use of Another’s Logo
By Steve Baird®
The speaking circuit has come to a grinding halt, as it should, to slow the virus spread. My hope is to share some of that in-person content with each of you here.
Now more than ever, we need to receive…
Hot Pockets, Strategy and the Right-Sizing of Trademark Protection?
By Steve Baird®
We’ve covered many trademark and brand management themes over the last eleven years, this falls in the category: The Right-Sizing of Trademark Protection?
As reports emerge about the recent Coronavirus fear driving people to clear store shelves to…
“Then it popped,” Louboutin’s Contrasting Red Sole Trademark
By Steve Baird®
A week ago, over at The Fashion Law, an Independent Source for Law, Business and Culture, an enjoyable trip down memory lane was published about the history of trademark protection regarding Louboutin’s red-colored sole mark.
What I hadn’t…
Brand Verbing Rolling Out of Control?
By Steve Baird®
Since the origin of trademark use guidelines, there has been immutable, black and white legal direction against using brand names (and the trademarks that protect them), as nouns or verbs. If you’ve seen more flexible rules, please share.
Yet, marketers have recognized…
Is it Curtains for Corona?
By Steve Baird®
“It’s curtains” clearly means “the end” or “an adverse ending to something.”
So, the more ambiguous portion of my opening question is, which Corona?
The present news cycle would have us believe there are two: a virus and…
Backpacks, Boycotts, Brand Bullying, Backlash, and Backcountry.com
By Steve Baird®
A belated thanks to Candice Kim and Professor Leah Chan Grinvald for sharing their insights and perspectives in our recent webinar on trademark bullying.
One topic we discussed is Backcountry.com’s recent back-down to backlash over its trademark enforcement activities…
Rorschach ≠ Likelihood of Confusion
By Steve Baird®
One of the problems with “trademark bullying” can be a failure to comprehend the legal standard governing most trademark disputes: Likelihood of confusion.
Another is a failure to appreciate the subjective nature of whether the legal line has been crossed or whether there…
Rent Me: A Non-Trademark Command
By Steve Baird®
Some commands support trademark ownership (Just Do It), and others don’t.
As you know, I’m not a fan of the USPTO’s trend toward informational refusals, especially when the “evidence” more supports a mere descriptiveness refusal.
Having said…