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Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results. While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains. The new plan is intended to prevent a single website from monopolizing the…
Like most women, I have long bought into the idea that women are horrible to each other at work. Even though that hadn’t personally been my experience (but for a few rare exceptions), I heard it often enough to believe it was true, albeit incredibly unfortunate. Andie Kramer, a partner at McDermott Will & Emery and an expert on issues affecting women in the workplace, had heard the same thing and decided to learn…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…
A lot has happened since my earlier update on the ongoing plan to revise the rules that govern lawyer advertising in Texas. In addition to a change in timing for a final vote, more than 200 pages of public comments have been submitted by attorneys from across the state. The most significant development is the decision by State Bar of Texas’ Committee on Rules and Referenda (CDRR) to scrap the original proposal and issue a…
Three years ago this week, I started Muse Communications. Although it was prompted more by personal considerations than professional (I needed more flexibility to juggle issues related to aging parents), it has turned out to be a professional revelation, helping me find my voice and discover new skills I didn’t know I had. Because so many of our clients are just like us – start-ups and small firms founded by people who took a leap…
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks. If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider…
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks. If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider…
I’ll be candid: Search engine optimization, or SEO, isn’t a cornerstone of what we do for our clients, simply because most of our clients get their work through referrals and not Google searches. As a result, SEO is secondary in the hierarchy of our clients’ content marketing activities. However, the work that we do makes […] The post SEO Matters: A Q&A with Sarah Hadden appeared first on Muse Communications.…
The list of 2019 Texas Rising Stars honorees was just announced, the 2019 Texas Super Lawyers list is set for later this year, and the deadline for The Best Lawyers in America voting is only a few weeks away. That means it is once again time for Texas attorneys to think about the best ways to highlight these and other worthwhile professional honors. While legal rankings and guides once were rare, they now seem to…
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email. When done well, consistent email communications with a firm’s existing network can help raise…