Topic
Client Acquisition
437 published works
The Social Media Butterfly
Seven Strategies for Law Firms to Capture Market Share from Established Legal Relationships
In the highly competitive landscape of legal services, breaking into a company's trusted circle of outside counsel can be a daunting challenge, especially when they have been relying on the…
LEX Reception Blog
How to Build a Website That Sells (You)
According to the recent Clio Legal Trends report, younger generations (49% of Gen Z and 48% of Millennials) care about a law firm’s website. This statistic shows us that without...…
The Attorney Marketing Center
Does quantity lead to quality?
By David Ward
In the old days, when we sent out our newsletter via the postal service, every subscriber cost money. There was good reason to do our best to control the size…
The Attorney Marketing Center
How to get great clients
By David Ward
You may be very good at marketing, write great copy (or hire great copywriters), invest time and money getting more leads, and a host of other things that make your…
New Ideas Legal Tech
Luring Fish vs. Landing Fish
By Jerry Lawson
Too many lawyers are letting money slip through their fingers. Alabama personal injury lawyer Hunter Garrett was pleased to take a client that three other lawyers had lured but not…
The Attorney Marketing Center
How well do you know your target market?
By David Ward
One reason I promote niche marketing is because it allows you to get to know your prospective clients on a deeper level. When you do, you get better results in…
The Attorney Marketing Center
You can’t sell your services without answering three 3 questions
By David Ward
Prospective clients (and the people who refer them) won’t hire (or recommend) you unless you answer some fundamental questions about yourself and what you offer. (1) Why should I give…
The Attorney Marketing Center
How to get your big, fat foot in a lot of doors
By David Ward
A “legal audit” is a simple but effective way to get more prospects and new clients, and more legal work from your existing (and former) clients. All you do is…
Sui Generis
Beyond Word of Mouth: Proven Data-Driven Client Acquisition Methods
By NBlack
Here is my recent Daily Record column. My past Daily Record articles can be accessed here. ***** Beyond Word of Mouth: Proven Data-Driven Client Acquisition Methods What used to be tried and true client…
On The Map
15 Ways to Get Criminal Defense Clients
By Kim Barloso
Criminal lawyers often find it challenging to promote their services and acquire new clients for a number of reasons. The legal industry is highly competitive and small law firms might…