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Client Acquisition

437 published works

  1. The Rainmaker Blog

    6 Steps to Find More Clients & Close More Business

    By Stephen Fairley

    Probably the #1 ask I get from attorneys is to help them find more clients. Of course, finding new clients is a process, comprised of many steps that you need…

  2. Marketing Brain Fodder

    Contrary To Conventional Wisdom, These Are The Good Old Days Of Business Development

    By Eric Fletcher

    Fifteen years ago a know-it-all business development and marketing guy was given a career-limiting assignment: to create national marketing plans for a dozen practice groups in an AmLaw 100 firm. Naively…

  3. The Rainmaker Blog

    Getting to Yes: How to Improve Your Closing Argument When Pitching Prospects

    By Stephen Fairley

    One of the primary reasons that a company or person hires an attorney is to alleviate some type of "pain". They may use words like "challenges", "problems", or "obstacles", but…

  4. The Rainmaker Blog

    How Just 45 Minutes a Month Will Net You More New Clients and Repeat Business

    By Stephen Fairley

    Do you (or someone in your firm) have 45 minutes each month to dedicate to a proven marketing tactic that will bring you more clients and increase your repeat business? …

  5. The Rainmaker Blog

    How to Improve Your Lead Conversions Rate: The Process

    By Stephen Fairley

    At the Rainmaker Institute, we have established a working process for lead conversion that is being used successfully by thousands of attorneys across the country.  It begins with understanding the…

  6. Legal Marketing Blog

    How To Get New Business NOW!

    By Tom Kane

    I was intrigued by post I ran across on Attorney at Work in which several marketing consultants offered their views on what was advertised as the "the best way to…

  7. The Rainmaker Blog

    6 Simple Steps To Attract the Clients You Want (and Who Want to Keep You)

    By Stephen Fairley

    I know it’s difficult to turn business away, especially if your practice is struggling with cash flow, but you are never going to have that lifestyle law firm you want…

  8. Legal Ease Blog

    Beyond the Basics on LinkedIn

    By Allison Johs

    This week I received a question from a reader about using LinkedIn which read in part,What would you say are the top 3 to 5 ways in which attorneys should…

  9. The Rainmaker Blog

    National Trial Lawyers Free Webinar July 24: Generating New Clients for PI Law Firms

    By Stephen Fairley

    If you’re a personal injury attorney, you know that your chosen field of practice is one of the most competitive on the planet.  Many PI attorneys spend thousands of dollars…

  10. The Rainmaker Blog

    Last Call for Entries for Rainmaker of the Year Awards

    By Stephen Fairley

    Do you know an outstanding Rainmaker that deserves recognition for his or her ability to bring new clients in the door? LawMarketing.com, The National Trial Lawyers and The Rainmaker Institute…