Topic
Client Acquisition
437 published works
The Rainmaker Blog
3 Simple Answers That Will Help You Grow Your Law Firm
We held another Rainmaker Retreat session in Las Vegas recently, and I wanted to share with you three simple answers to questions our attendees had that can help you all…
Real Lawyers Have Blogs
Listening is the key to getting clients on a shoestring
The CEO of Hootsuite, Ryan Holmes (@invoker), shares that during the first few years of his company, they spent literally no money on marketing, PR, or advertising. Hootsuite couldn't afford…
The Rainmaker Blog
How to Inspire Prospects To Contact You
Millions of people purchase products every day because they were inspired to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a…
The Rainmaker Blog
What is Content Marketing and How Can You Master It?
Content marketing is the latest buzzword for what we at the Rainmaker Institute have been teaching for years: creating and sharing content (words, pictures, videos) to aid in client acquisition.…
The Rainmaker Blog
What’s In a Name? Maybe a New Client. 7 Tips for Remembering Names
A famous quote has it that, “The sweetest sound to anyone's ears is the sound of his own name.” Funny that people who quote this don’t know the name of…
Real Lawyers Have Blogs
Is social media as important as references for buyers of legal services?
More so, per a report (pdf) from Hinge Research Institute on how purchasers check out professional services firms before hiring one. Before the Internet, things were pretty simple, buyers of professional services, including…
The Rainmaker Blog
Email Beats Social Media When It Comes to Client Acquisition
McKinsey & Co. recently posted an article on their Insights page about something we’ve known for a long time: email works better than social media when it comes to getting…
Cordell Parvin Blog
How to Attract Potential Clients Who Do Not Need You Right Now
When business clients need a lawyer, they seek help. When business clients do not need a lawyer, that does not mean you should do nothing to attract those potential clients.…
The Rainmaker Blog
5 Things You Need to Educate Your Referral Sources About Now
One of the biggest mistakes that any professional who relies on referrals as a source of new clients tends to make is not educating their referral sources. It does you…
The Rainmaker Blog
How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 1 of 2
I think we can all agree that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The…