Topic
Client Acquisition
437 published works
The Attorney Marketing Center
Don’t sign up one new client when you can sign up three
By David Ward
If you want to grow your practice quickly, structure your marketing and practice management so that each new (or existing) client introduces you to their friends and business contacts. Their…
VIP Marketing Blogs
SEO for Immigration Attorneys: A Proven Guide to Getting More Clients
By Eric Elliot
Did you know that 93% of online experiences begin with a search engine? For immigration attorneys, this statistic highlights why SEO has become crucial for client acquisition in today's digital…
The Attorney Marketing Center
Wouldn’t you like to know?
By David Ward
Curiosity is one of the most powerful marketing strategies there is. Prospective clients want information about the law, their risks, potential costs, their options, and the best way to handle their…
The Attorney Marketing Center
Don’t target newbies
By David Ward
There are two kinds of clients in the world: those who have hired attorneys before and those who haven’t. I suggest you focus on the former. You want to appeal…
The Attorney Marketing Center
3 ways to get more clients to sign up
By David Ward
A prospective client watches your presentation, reads your ad or email, or talks to you about their case or matter. They see the need and value of your services, they…
The Social Media Butterfly
How Law Firms Can Effectively Build Their Digital Presence Today
The legal industry has changed - clients no longer choose lawyers based on reputation alone. They research, compare and assess who truly understands their needs. A digital presence isn’t just…
Harrington Communications Blog
The Art of Asking for the Business
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Lawyers invest significant time and…
The Attorney Marketing Center
Which type of legal marketing has the highest ROI?
By David Ward
It’s not what you’re thinking. It’s not advertising, networking, social media, blogging, or speaking. It’s not even referrals, although that’s a big part of it. Many lawyers don’t think of…
On The Map
6 Attorneys Share How They Use Webinars to Get Clients
By Meo Antolin
Hosting webinars is one of the most effective ways to rise above the intensely competitive world of law firm marketing. But let’s face it: Hopping in front of a camera…
The Attorney Marketing Center
You don’t need to be a brilliant lawyer to be brilliantly successful
By David Ward
Average is good enough. If you’re reasonably competent, deliver value to your clients, and you’re not an asshat, that’s all you need to bring in a steady stream of clients…