Topic
consumer behavior
86 published works
Food Safety News
Most Europeans react to food risk information
Two thirds of Europeans have changed their consumption behavior as a result of information about a food risk, according to a survey. A Eurobarometer survey by the European Food Safety…
The Right Coast
Boosting testosterone makes men prefer higher-status products — ScienceDaily
Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the…
Labor & Employment Report
Starbucks – Training Employees on the Obvious?
By Fiona W. Ong
I have a friend who is a high school biology teacher. A few years ago, her class dissected a sheep's brain. After class, one of her students confessed to her…
The Rainmaker Blog
How Lawyers Can Connect with Today’s Legal Consumer
Legal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them.…
The Daily Intake
New Research Finds Food “Process” Labels Can Stigmatize Conventionally Produced Foods
A paper recently published in the journal Applied Economics Perspectives and Policy explores how labels identifying the process in which food is produced positively and negatively influences consumer behavior. More specifically, the…
The Right Coast
Poll: Majority NFL fans plan to watch less football
A new Yahoo Finance poll suggests the NFL has an enduring problem on its hands. Nearly 62% of 9,056 respondents told us they plan to watch less pro football in…
Food Safety News
Researchers find cooking shows must do better on food safety
By News Desk
Home cooking can kill, often because not enough is known about foodborne illnesses that may result from consumer practices. Television cooking shows –long an important resources for home cooks—rarely if…
DuetsBlog
Stealth Marketing: How Marketers Use Emotions To Sneak Their Messaging Past Your Brain’s Filters
-Mark Prus, Principal, NameFlash Name Development When your brain uncovers new information, it says: “You Shall Not Pass!” Fans of “The Lord of The Rings” will recognize this as Gandalf’s…
The Right Coast
A Seismic Shift in How People Eat – The New York Times
Those announcements reflect a new reality: Consumers are walking away from America s most iconic food brands. Big food manufacturers are reacting by cleaning up their ingredient labels, acquiring healthier…
The Right Coast
Do Men Still Crave Status Watches? – WSJ
The status watch. Among those who know the handshake, it can telegraph success and taste (or lack of same). Some may argue that with a clock on every smartphone and…