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Topic

Lead Generation

323 published works

  1. The Rainmaker Blog

    Law Firm Marketing: Top 10 Ways to Generate Leads From Your Blog

    By Stephen Fairley

    Generating qualified leads from your law firm marketing blog should not be a “happy accident” – you put time and money into producing a blog, and you want a return…

  2. Legal Marketing Blog

    How To Stay Top of Mind For New Work

    By Tom Kane

    It should be patently obvious that when a client or prospect has a legal matter that needs to be addressed, you would want them to think of sending the work…

  3. The Rainmaker Blog

    Social Media Marketing for Attorneys: Study Says LinkedIn Best Social Media Network for Lead Generation

    By Stephen Fairley

    A new study by Hubspot of more than 5,000 B2B and B2C companies shows that LinkedIn far outpaces Facebook and Twitter as a lead generation engine, serving up almost three…

  4. The Rainmaker Blog

    Internet Marketing for Attorneys: SEO Makes Biggest Impact on Lead Generation

    By Stephen Fairley

    According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest impact when it comes to generating leads.  53 percent…

  5. The Rainmaker Blog

    Internet Marketing for Lawyers: How to Use Avvo to Generate Leads

    By Stephen Fairley

    If you've been ignoring your profile on Avvo, here's something to consider: Avvo is very good at search engine optimization.  Which means they could be one of your sources for…

  6. Real Lawyers Have Blogs

    LinkedIn now the social media platform of choice for lawyers and law firms?

    By Kevin O'Keefe

    Pedram Tabibi (@PedramTabibi), an associate attorney at Meltzer, Lippe, Goldstein & Breitstone has a nice piece in Young Island, part of the Long Island Business Journal, on LinkedIn now being…

  7. The Rainmaker Blog

    Nov. 17 Webinar: How to Convert More Leads Into Paying Clients

    By Stephen Fairley

    After paying your employees, the most costly part of your law firm is Lead Generation. This year your law firm will spend almost 10 times as much generating new leads…

  8. The Rainmaker Blog

    Law Firm Marketing: 3 Types of Content You Must Produce to Win Prospects Over

    By Stephen Fairley

    I just came across a great eBook written by Ardath Albee, a B2B marketing strategist and founder of Marketing Interactions, Inc., entitled Content is Currency.  In it she identifies the…

  9. The Rainmaker Blog

    How Small Business Uses Social Media

    By Stephen Fairley

    Small businesses are rapidly learning how social media can enhance the bottom line when it comes to retaining and attracting new customers. It is currently estimated that 75 percent of small…

  10. The Rainmaker Blog

    Discover a Highly Effective Lead Conversion Process at a Rainmaker Retreat

    By Stephen Fairley

    Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if…