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Lead Generation

323 published works

  1. Real Lawyers Have Blogs

    ALM to offer legal marketing services

    By Kevin O'Keefe

    ALM, known as a leading provider of news and business information to the legal and real estate industries, announced last week the formation of a Marketing Services team that will work with…

  2. The Rainmaker Blog

    Social Media Marketing for Attorneys: How B2B Law Firms Can Leverage LinkedIn for Leads

    By Stephen Fairley

    As we reported in January, LinkedIn has been found to be 277% more effective in generating leads than Facebook and Twitter. Since LinkedIn is a social network for professionals, it stands…

  3. The Rainmaker Blog

    Learn Secret Strategies Top Rainmakers Use to Generate High Quality Leads at April 12 Webinar

    By Stephen Fairley

    How do they do that? Have you ever asked yourself that question about highly successful law firms that seem to be able to consistently attract new clients? If so, then you…

  4. The Rainmaker Blog

    Majority of Marketers Say Social Media Generates Leads, Increases Website Traffic & Exposure

    By Stephen Fairley

    Social Media Examiner’s 4th annual Social Media Marketing Industry Report was released this week and finds that social media is working the way most businesses want it to: generating leads, increasing…

  5. Real Lawyers Have Blogs

    Where's the social in this social media?

    By Kevin O'Keefe

    Loeb & Loeb's Chief Marketing Officer, Jennifer Manton (@jennifer_manton), and Shawn Amos, Managing Partner at Amos Content Group (@ShawnAmos), led a post LMA Conference workshop on social media last Friday afternoon. Billed…

  6. The Rainmaker Blog

    How Lawyers Can Use LinkedIn to Build a Lead Generation Network

    By Stephen Fairley

    With more than 150 million professional members, LinkedIn is a great way to stay on top of what is happening with the people in your networks, as well as a…

  7. Real Lawyers Have Blogs

    LinkedIn three times more effective for lead generation than Facebook & Twitter

    By Kevin O'Keefe

    Rebecca Corliss, (@repcor), a PR and marketing manager at HubSpot, shared last week that 'LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter.' Social media can be a…

  8. The Rainmaker Blog

    Learn How to Integrate Social Media Marketing into Your Law Firm Marketing Program at a Rainmaker Retreat

    By Stephen Fairley

    Learning how to integrate social media into your law firm marketing program is not something you learn in law school – or in many places, for that matter. It is,…

  9. Real Lawyers Have Blogs

    Do professional services firms generate business differently today?

    By Kevin O'Keefe

    Lee Frederiksen, Managing Partner at Hinge and growth strategist, has an interesting post this morning entitled, 'The New Lead Generation Process for Professional Services.' Looking for a new lead generation process to…

  10. The Rainmaker Blog

    Law Firm Marketing: How to Create Free Reports & Use Them to Generate Leads

    By Stephen Fairley

    Free reports, white papers or e-books – whatever you want to call these informative downloadable documents – are a wonderful tool for attorneys to generate leads by driving traffic to…