Most clients assume you have the legal skills necessary to handle their matter. In surveys they say they are less are less concerned about your legal skills, your billable rate and your track record.than they are about how much you care.

How do you show you care about what you are doing for a business client? I think it begins with a thorough understanding of the client’s industry, business and strategies. After that, it is small things like:

Asking good questions
Being empathetic
REALLY listening
Being responsive
Doing something beyond what is expected
Being appreciative

What would you add to this concise list?

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