Here’s a question for our design-minded readers: If survey evidence told you that consumers recalled only certain elements of a beloved logo, would you remove the rest, and reduce it to only the most commonly remembered features?
Most likely,
Almost forty years ago, that question prompted me to rethink my engineering path after three semesters, knowing an electronic circuits lab awaited my fourth.
Over winter break, thumbing through the University of Iowa catalog in my dad’s office, looking for
The Gong Show was a quirky and absurdly amusing talent show from the 70s.
It was created, produced, and hosted for a number of years by Chuck Barris.
The gong was
— Mark Prus, Principal Nameflash
About two and a half years ago, Brandless was launched. The company sold “unbranded” household, personal care, baby, and pet products on the cheap and was viewed as a breakthrough in the “anti-branding” movement.
Today,
Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story
Hello DuetsBlog readers! As Steve recently said, we continue to be thankful that you’ve stuck with us, including during our pause and transition to our new firm. I’m so excited to be part of the amazing team of people
The speaking circuit has come to a grinding halt, as it should, to slow the virus spread. My hope is to share some of that in-person content with each of you here.
Now more than ever, we need to receive
We’ve covered many trademark and brand management themes over the last eleven years, this falls in the category: The Right-Sizing of Trademark Protection?
As reports emerge about the recent Coronavirus fear driving people to clear store shelves to
A week ago, over at The Fashion Law, an Independent Source for Law, Business and Culture, an enjoyable trip down memory lane was published about the history of trademark protection regarding Louboutin’s red-colored sole mark.
What I hadn’t
