Topic
Business Development
1,458 published works
Fretzin Blog
Neal Goldstein: Find Your Lane — Why Connection Beats the Corner Office
A high school dropout who became a law firm founder explains why every success story has someone else’s fingerprints on it — and why the relationships lawyers neglect are the…
The Social Media Butterfly
How to Turn Everyday Client Conversations Into Business Development Opportunities
Some of the most valuable business development opportunities begin during conversations that have nothing to do with winning new work. A client mentions an upcoming acquisition during a routine call.…
H & E Blog
Episode 374: The Top 20 Rule Behind Every Law Firm Referral Network
In this episode, Molly maps out what a community growth coordinator actually does every day.You’ll learn how to build a law firm referral network around 20 power partners, what a…
The Social Media Butterfly
9 Business Development Principles Every Lawyer Can Put Into Practice
Business development has changed considerably over the years. Lawyers have LinkedIn, sophisticated CRM systems, AI-powered research tools and more ways than ever to connect with clients and prospects. But some…
The Social Media Butterfly
The Business Development Opportunities Law Firms May Be Missing Across Private Equity Portfolios
Private equity relationships can be among a law firm's most valuable sources of business, but there's often a significant difference between representing a sponsor and developing relationships across the companies…
The Social Media Butterfly
What to Post on Social Media in January: New Year, Fresh Ideas and Business Development Opportunities
January is a natural time to reconnect with your network, share what you're working on and think about how you want to approach the year ahead. People are returning from…
The Social Media Butterfly
How Law Firms Can Build Stronger Client Relationships and Find More Business Development Opportunities
Law firms spend a lot of time and money trying to win new clients, but there's also a tremendous amount of opportunity within the relationships they already have. Strengthening those…
The Social Media Butterfly
How to Make Business Development Research More Useful for Lawyers
I've worked with lawyers who ask for a company research report before a meeting, receive a beautifully prepared document and then admit they only had time to skim the first…
Real Lawyers Have Blogs
What’s Causing Twitter/X to Jump With Activity and Engagement of Late?
What’s causing Twitter/X to jump with activity and engagement of late? Jumping back on Twitter over the last week or two, I can say things are hopping (maybe they were…
Fretzin Blog
Turning Unaware Audiences into High-Value Legal Clients
Turning Unaware Audiences into High-Value Legal Clients By Steve Fretzin and Jan Roos How lawyers can turn unaware prospects into high-value clients through problem-focused marketing, client education, strategic networking, and…