Topic
Client Acquisition
437 published works
Smokeball Blog
Attract the Right Legal Clients for Your Small Firm
By Dana Moran
Your firm is only as good as its legal clients. If firms attract the right type of clients, they will build mutually beneficial, long-lasting working relationships. Attorneys will enjoy the…
Smokeball Blog
Turn Your Small Firm’s Leads into New Clients
By Dana Moran
It’s always exciting to see a prospective client pop into your leads management system. But don’t start celebrating just yet — there’s plenty of work to be done before contracts…
eLegal Training Blog
(CHECKLIST) QUESTIONS TO UNDERSTAND A PROSPECT’S BUSINESS
By Eric Dewey
In competing for work, expertise and experience are the table stakes for playing in the legal services game. But a deep understanding of the business, its operational culture, the internal…
Lawyer Business Advantage Blog
Think like a CEO with Nermin Jasani
By Alay Yajnik
In this episode, Alay and Nermin discuss: Having the right clients for your right practice. Creating your schedule how you want it, even with the uncertainty of running a law…
The Attorney Marketing Center
Send in the clones
By David Ward
Some marketing goofball tells you to create a description of your ideal client. You sit down to do that and come up with some ideas. You want clients with lots…
The Attorney Marketing Center
Marketing leverage
By David Ward
When it comes to marketing your practice, if you’re not growing as quickly as you would like to, you might stop and ask yourself if you’re making things harder than…
The Attorney Marketing Center
My services are for everyone!
By David Ward
Lawyers, hear me. While it’s true that you can perform your services for anyone with certain legal problems, if you target your marketing to “everyone,” you’re making a mistake. Not…
AppearMe Blog
AppearMe – Your Guide to Finding Freelance Legal Work Fast
By Publisher
“Word of mouth” is no longer the best way to find new clients. There’s an app for that! AppearMe has made the process of finding […] The post AppearMe –…
Fretzin Blog
Andy Stickel: Marketing is More than Leads
In this episode, Steve Fretzin and Andy Stickel discuss: Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a sell. Understanding the pain of your prospective clients…
The Attorney Marketing Center
Your better-than-ideal client
By David Ward
If you’re writing or updating the description of your ideal client, you might want to add an additional factor that might make your ideal client even better. That factor: they’ve…