Topic
Client Relations
1,404 published works
The Attorney Marketing Center
Who are you?
By David Ward
When a prospective client visits your website, the most important item on their mental checklist of things to look at, and often the first page they go to, is your…
Appellate Advocacy Blog
Thursday’s Rhaw Bar: The Objectives and Means of Brief Writing: Who Makes the Rhetorical Choices? Does it Matter?
Thursday’s Rhaw Bar: A Little Bite of All Things Rhetoric and Law—exploring ideas, theories, strategies, techniques, and critiques at the intersection of rhetoric and legal communication.This semester, I’m teaching Professional…
The Attorney Marketing Center
How much money are you leaving money on the table?
By David Ward
Every attorney has a list of prospective clients they’ve communicated with at some point but who haven’t (yet) hired them. People who visited their website and filled out a form.…
Zen and the Art of Legal Networking
Fresh New Ideas for September That We Love (And You Will Too!)
If you've been following along here at Zen for any length of time (or even just the last few weeks), then you'll know that I love September and the promise…
The Myrland Marketing Minute Blog
Lawyers, Do You Worry About Giving Away Too Much Free Advice?
Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away…
The Attorney Marketing Center
Two birds. One stone.
By David Ward
You: “I want to help my best clients and referral sources but I’m not always able to provide referrals.” Also you: “I need more ideas for content for my blog…
The Social Media Butterfly
Women Who Wow: Dawn Sheiker
Get to know Dawn Sheiker, the Director of Client Relations at Morris James LLP in Delaware. I am so excited to feature Dawn in this series - I've known her…
The Attorney Marketing Center
Not all clients are created equal
By David Ward
Some clients are worth more to you than others. I’m not just talking about billing or cases or revenue, or even the value of the referrals they send you—or could.…
The Attorney Marketing Center
Another day, another newsletter alternative
By David Ward
Yesterday, I suggested sending an occasional “client alert” as a less-demanding alternative to the usual newsletter. It takes less time and can bring you a lot of repeat business and…
The Attorney Marketing Center
It’s a memo, Jim, not a newsletter
By David Ward
Maybe you’re not ready to write a newsletter. Or maybe you tried it and gave up. You see the value of staying in touch with your clients, but you don’t…