Topic
Client Relations
1,407 published works
The Attorney Marketing Center
80 percent of client relations is just two things
By David Ward
Ah, client relations. The key to repeat business and referrals. The key to fewer complaints and better reviews. The key to lower marketing costs and higher profits. And 80 percent…
Zen and the Art of Legal Networking
It’s 2020. Responsiveness is Table Stakes for Good Relationships
For better or worse, we're all uber-connected these days, between our desktops and our smart phones and our tablets. While many of us can and do (and probably should) take…
Kirk Stange on Law
Your law firm clients are your best marketers
Most lawyers and law firms are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new…
Anita Turner's Law Firm Insights
Must Read Books: Law Firm Client Service
By Anita Turner
I have been doing a lot of reading lately on the need for law firms to refocus their strategy on the client. This refocus includes everything from better understanding the…
The Social Media Butterfly
How Site Visits Can Enhance Your Client Relationships
Here's a client development tip for you as everyone heads back to work and gets ready for 2020 - carve out the time in your schedule to do client site…
The Attorney Marketing Center
My CPA didn’t send me a Christmas card
By David Ward
My CPA didn’t send me a Christmas card this year. And I’ve been his client for 35 years. No, nothing’s wrong. He’s never sent me a Christmas card. Or emailed…
The Social Media Butterfly
How to Use the New Year to Reignite Client Relationships
Here's a marketing idea to try: Instead of sending holiday cards, which is the tried and true holiday greeting used by professional service firms and often get lost in the…
Juro
Can contract design build stronger relationships?
Establishing a good relationship between client and lawyer is essential - so why aren’t contracts designed to help achieve this? We catch up with legal design expert Stefania Passera…
Horizons
The secret to key client account planning is not what you think
By Guy Adams
Key client account planning is certainly not a new concept to the business community, having gained an initial foothold in the early 1980s, predominantly with advertising agencies. While often a…
Ballard360 Insider
Client/Outside Counsel Communication is Key
By Dan Pope
It might sound clichéd, but communication is key to successful client/outside counsel relationships. Strong communication should exist from the Request for Proposal (RFP) to invoicing and throughout the life cycle…