Topic
Client Relations
1,407 published works
The Attorney Marketing Center
Fees matter only when nothing else matters
By David Ward
If you’re like most attorneys, you pay attention to what your competition charges and make an effort to keep your fees in line with theirs. You don’t have to. Because…
Cordell Parvin Blog
Client Relationships: Two Stories
I have recently had two client relationship experiences I believe are worth sharing. In the first, I was the potential service provider and in the second I was the client.…
Investment Management Regulatory Update
Electronic communications with clients – what to know before you hit “send”
If you’re a robo-adviser, chances are you want to create a fully “digital” experience for clients that doesn’t involve sending paper documents. For example, you may want to email clients…
Zen and the Art of Legal Networking
Lawyers: What’s the One Thing that Makes Clients Care About Your Content?
Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding…
The Attorney Marketing Center
Following up with prospective clients
By David Ward
Most people don’t hire you the first time they speak to you, visit your website or watch your presentation. You need to follow up. When you follow-up you get more…
The Social Media Butterfly
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they…
Cordell Parvin Blog
Client Development Idea
Clients are unhappy with the service provided by their law firms. Surveys reveal that 75% of the Fortune 1000 general counsels would fire their current law firm and hire another…
Zen and the Art of Legal Networking
An (Easy) August LinkedIn Challenge for Better Relationship Development
In most of the world, it's been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing…
Zen and the Art of Legal Networking
Two (Easy!) Ways to Use LinkedIn to Supercharge Your Relationship Development Efforts
One of the questions I am asked most often is about how to manage relationships when we're all so busy - and we are ALL so busy these days! LinkedIn…
The Attorney Marketing Center
Getting new clients started right
By David Ward
When a client is unhappy with you, the odds are they won’t tell you about it. They’ll just leave, or leave and complain to everyone they know. That’s not what…