Topic
Client Service
1,427 published works
Cordell Parvin Blog
Presidential Debate Teaches Us about Ability, Effort and Presenting Skills
In 1996, I taped a Clinton-Dole debate. I didn't tape it to make up my mind on the candidates. Instead, I taped it to learn more about persuasion. I no…
Cordell Parvin Blog
Presidential Debates, “Zingers” and Client Development
Tonight we get to watch the political equivalent of a 15 round heavyweight world championship fight. The sad thing is it will be reported and analyzed the same way. Instead…
Cordell Parvin Blog
Client Development Strategy: Give Something Away Without Expecting Anything in Return
Last Friday I wrote: Let’s Find Ways to Change the World One Person at a Time. The idea was to do something kind each day for someone who could never return…
The Rainmaker Blog
How to Stay Top of Mind with Prospective Clients
There are many things you can do as an attorney to help people remember you, starting here: 1. Focus on the question that every client wants to know: What's in…
Business of Law
How Lawyers Should Prioritize Their Client Development Efforts—David Ackert
It's hard enough for lawyers to simply set aside time for client development, but things get even tougher when trying to figure out which avenue to use—especially in today's technology-abundant…
Legal Marketing Blog
Turn down clients? Are you nuts!
By Tom Kane
In response to that question in these economic times, some (if not many) lawyers might say that you would be nuts to turn down any work that comes across the…
Cordell Parvin Blog
Lawyers: What Your Clients Care About
If you are a regular reader you likely recall that I have shared with you a dirty little secret about your business clients and what they don't care about. The…
Cordell Parvin Blog
Great Client Development Strategy
Do you give presentations? Do you also blog? Have you ever considered creating a video preview of a presentation you are giving? Shawn Tuma is a Dallas lawyer I have…
Cordell Parvin Blog
How to Become Accountable for Client Development
I know many lawyers who want to become successful at client development. I know far fewer who actually do what it takes to become successful. How can you increase your…
Cordell Parvin Blog
Client Strategy: Focus More on the Clients You Have
“New is shiny,” says one of the women. “New gets old,” interjects a stranger. That response is the theme and most important line from the movie Take This Waltz, a…