Topic
Client Acquisition
437 published works
Cordell Parvin Blog
How to Attract Clients Without Acting Like a Salesman
Many of you are uncomfortable selling yourself and potentially acting like a salesman. I understand. I never wanted a client to think I was acting like a salesman. Let me…
Harrington Communications Blog
Want Better Positioning and Prospecting? Turn that Mirror Into a Window.
By Tom Nixon
My partner Jay Harrington recently had a thoughtful post on LinkedIn that generated some interesting and insightful conversation, as well as some thoughts for my own consideration.In the post, Jay…
LawLytics Blog
How to Use Storytelling to Attract More Potential Clients
By Publisher
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value of storytelling on your law firm's website, and how to create engaging stories that attract more…
LawLytics Blog
Address Your Potential Clients’ Pain Points to Get More Leads
By Publisher
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients' pain points, why this method is so effective, and how to…
Bill 4 Time Blog
How to attract 50 percent more clients to your law firm using dead leads
According to a legal trends report, 71 percent of lawyers say they consider revenue their most important indicator for law firm growth. The same report found that, for 40 percent…
Harrington Communications Blog
Don’t Let Limiting Beliefs Stop You From Building Your Law Practice
This post originally appeared on Attorney at Work.I didn’t have a choice. I had to bring in some clients. I had payroll to make and lights to keep on. I…
The Attorney Marketing Center
3 keys to an effective marketing plan
By David Ward
You want to get more clients and increase your income, right? You need a plan. It doesn’t have to be extensive. A page or two is probably enough. But your…
The Attorney Marketing Center
Small and specific
By David Ward
My ideal client is a sole practitioner, partner or associate in a small firm, who primarily represents consumers or small businesses, handles much of their own marketing, wants more referrals,…
The Attorney Marketing Center
Your services, your firm, or you?
By David Ward
When you are marketing in the “cold market”–to people who don’t know you–should you market a specific legal service, your capabilities and practice areas, or yourself? The answer is, you…
Legal Marketing Blog
Stop Taking Cases You Dread! The Secret to Hooking Your Dream Clients
Ask for what you want and be prepared to get it!”—Maya Angelou We have a secret to share with you. It’s a big secret — something even lawyers who have…