Topic
Client Acquisition
437 published works
The Rainmaker Blog
5 Steps to Turn Prospective Clients Into Paying Clients
These 5 simple steps will help you turn more prospects into clients. Incorporate these into your law firm marketing strategy and watch your conversion rate grow: 1. Identify those with…
Cordell Parvin Blog
Client Development: What Does it Take to get Hired?
What does it take to get hired by a business client? First, it depends on the type of work. For most work, it will depend on whether your potential client…
The Rainmaker Blog
What New Twitter Profile Page Means for Branding Your Law Firm
Earlier this week, Twitter unveiled a new design for its profile pages and just like the new redesign from LinkedIn recently (see my earlier post on Social Media Marketing for…
Social Media Marketing for Law Firms
7 Mistakes Lawyers Must Avoid Making Before Doing Any Web Marketing To Attract More Clients
By Eria
If you are a lawyer who wonders why all the web marketing efforts you have made did not get you the clients you wanted, I want you to think back…
Zen and the Art of Legal Networking
Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part II
On Tuesday, we jumped into the first half of Kevin McKeown and Lee Frederiksen's webinar on Blogging for Clients. Today, we're looking at the second half! Developing your Strategy and…
Legal Marketing Blog
Do You Really Know Why You Won a Competition?
By Tom Kane
There is an interesting discussion over on Attorney at Work about how a firm should deal with losing a competition. Merrilyn Astin Tarlton provides some solid advice on dealing with…
Cordell Parvin Blog
16 Lessons I Learned About Attracting Clients
As you may know, I began my career practicing law on active duty in the United States Air Force. As a captain, my job was litigating government contract cases. That…
Cordell Parvin Blog
Is Your Firm Focused on Potential Clients in Emerging Industries?
On July 4, I read the Inc. Magazine list of 7 Companies Older Than America. I suspect these companies already have lawyers and even more likely do not need them. So…
The Rainmaker Blog
Business Development for Lawyers: What Are You Doing Right?
When it comes to business development, do you know what you’re doing right? Too often, attorneys sign new clients without having a true understanding of how that client came to them. …
The Rainmaker Blog
Could Penny Pinching Be Costing You Clients and Referral Sources?
Lee Rosen is a family law attorney at Rosen Law Firm in North Carolina who writes a great blog called Divorce Discourse, where he talks about family law marketing, practice…