Topic
Client Acquisition
437 published works
The Legal Watercooler
When do you ask for business?
Thank you to guest blogger Dave Bruns, Director of Client Service, Farella Braun + Martel, for providing his insights into "When do you ask for the business?" ************************************************************** Maybe the…
The Rainmaker Blog
Law Firm Marketing: If You Target the Wealthy, This Post is For You
I can think of a few practice areas off the top of my head that target the wealthy: estate planning and tax attorneys, business law, real estate...maybe even a few divorce…
The Rainmaker Blog
How to Answer The #1 Question Prospective Clients Have to Win the Business
Standing apart from competitors is increasingly difficult for attorneys today. When I routinely ask attorneys, “Why should someone hire you versus your competition?” almost all of them respond with the…
Real Lawyers Have Blogs
Easiest customers to get are not the ones you want
Marketing guru and author, Seth Godin, shares some wise counsel this morning. The easiest customers to get are almost never the best ones. If you're considering word of mouth, stability…
Cordell Parvin Blog
6 Really Important Questions to Help Yourself Develop Business
I think I can help you develop business by giving you a short exercise to do. Can you spend about 30 minutes doing this? If so, answer these 6 questions:…
Cordell Parvin Blog
How to attract clients without coming across as a salesman
Lawyers I coach frequently tell me they are uncomfortable coming across to potential clients as a "salesman." Do you share that feeling? I have some good news for you: You…
The Rainmaker Blog
The 5 Pillars That Form the Foundation of a Great Law Firm Marketing Plan
Perhaps one of the most frustrating exercises in life is basing a law firm marketing plan on strategies that simply don’t work. We see it all the time, and really, there…
Cordell Parvin Blog
You Must Have a “Presence” to Attract Clients
A friend sent me a link to a Forbes article titled: The Rumors About Bill Clinton Are True. When I got the email my initial thought was: Which rumors? I suspect…
The Rainmaker Blog
Internet Marketing for Lawyers: Why SEO is Critical
If gaining new clients is important to your business, then making sure your site is optimized is vitally important. If your site doesn’t come up on top when people are…
The Rainmaker Blog
Law Firm Marketing: Give Yourself the Gift of More Referrals This Holiday Season
The holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as…