Topic
Client Acquisition
437 published works
The Rainmaker Blog
Law Firm Marketing Seminar: October is Rainmaker Retreat Month!
Lawyers looking to increase their number of referrals and size of their revenues should consider attending an upcoming Rainmaker Retreat this month. We have two in October – this weekend, Oct.…
Legal Marketing Blog
Smart Marketing Can Make Your Practice More Profitable
By Tom Kane
Interesting buzz over on LinkedIn’s Marketing the Law Firm group. Eric Dewey compiled “Ten Tips to Improve Profit in 90 Days or Less,” and offered to send a copy to…
The Rainmaker Blog
When It Comes to Law Firm Marketing, Bring the B-V-R (Benefits, Value, Results)
When it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive a relationship with…
The Rainmaker Blog
Sept. 28 Webinar: How to Answer the Question, “Why Should I Hire You?”
One of the toughest questions attorneys get from a potential client is, “Why should I hire you?” The rest of that question is implied: “Why should I hire you versus…
Zen and the Art of Legal Networking
LinkedIn Tutorials – Creating Your Own Groups
Yesterday, we talked about how to get involved with groups. The only thing left for us to do with groups is to create our own! You might not be sure…
The Rainmaker Blog
Law Firm Marketing: How to Identify A Prospect’s “Point of Pain”
As a member of a small or solo law firm, you are certainly faced with many challenges daily. If your firm is not growing as you had envisioned, it may…
Cordell Parvin Blog
Are Senior Lawyers Giving You Outdated Ways to Get Business?
You may hear some senior lawyers say: “Just do great work and the clients will come.” You may hear other senior lawyers say: “It’s not what you know, but who…
The Rainmaker Blog
Law Firm Marketing: The Final Secret Top Rainmakers Use to Fill Their Practice
During May, I posted two blogs about the secrets top Rainmakers use to fill their practice, gleaned from more than 10 years of working with small law firms and solo…
Cordell Parvin Blog
Little Known Way Get a Potential Client to Leave Your Competitor?
I am frequently asked for strategies to get a potential client to leave a competitor firm. I often reply that you have to provide something the client is not getting…
The Rainmaker Blog
Law Firm Marketing: Secrets Top Rainmakers Use to Fill Their Practice
"In the 20 years I have been an attorney, I have never had to market my law firm," an attorney I'll call Ralph told me. "However, about six months ago,…