Topic
Client Relations
1,407 published works
Dave Vigna Law Blog
Email Marketing for Lawyers-Part 1
By Dave Vigna
Imagine your ideal client. The one you love working with, in the area of law you are passionate about, who respects your opinion, likes you and trusts you, and doesn’t…
Marketing Brain Fodder
Wondering How To Turn Connections Into Relationships?
If you're marketing something, you're likely investing resources in the development of connections. Social strategies, networking events, content marketing efforts...there is a long cafeteria line of tools, strategies and processes…
The Legal Watercooler
Could your client have written this letter?
Matt Fawcett, SVP & GC of NetApp, is pissed off and he made sure we all heard about it. My question is, "could your client have written this letter?" and…
Cordell Parvin Blog
Client Development: Stop Selling and Start Helping
I hate to be sold anything and I know clients do not want to be sold. Many marketing consultants treat client development and marketing as if it were selling a…
The Myrland Marketing Minute Blog
Lawyers, To Build Your Practice, You Won’t Know Unless You Listen
You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love…
The Rainmaker Blog
4 Ways Attorneys Can Connect with Today’s Legal Consumers
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer. The Avvo study…
Real Lawyers Have Blogs
Georgetown Report and Fox Rothschild Signal Importance of Niche Law Blogs
Most large law firms publish law blogs by traditional practice groups. There are over 130 employment law blogs being published by AmLaw 200 firms, alone. The "2017 Report on the…
Marketing Brain Fodder
That Negative Client Experience Could Be A Real Business Development Opportunity
Everyone has experienced a client / customer experience nightmare. Call it whatever you like; the fact is that almost every enterprise is going to have a bad day. What is…
Managing Law Firm Transition
Law Firm Succession-A Future Leader’s Job Description
The topic of law firm succession is a hot one-discussed daily by commentators and law firm leaders alike. Of course, succession comes in two primary forms; client relationship succession and…
Business of Law
Clients Reshaping the Legal Industry – Is Your Law Firm Ready?
By Robin Bull
Change is truly inevitable, even in the legal industry. Consider the average age and demographics of the clients who require your services as a lawyer. If you practice estate law,…