Topic
Client Service
1,427 published works
Cordell Parvin Blog
Client development coaching: Why start now?
I could answer by simply saying that every lawyer I have coached wishes he or she had started focusing on client development earlier in their career. But, let me give…
Cordell Parvin Blog
Client Development: Like shaving, don’t forget the old tools
I am looking forward to making a presentation for a law firm today: Building Your Client Development Tool Kit: The nuts and bolts of business development When I was working on…
Cordell Parvin Blog
Client Development: The Trusted Advisor Authors Shared 23 Tips
Years ago I read The Trusted Advisor by David Maister, Charles H. Green and Robert F. Galford. It was one of the first books I had read that I felt really…
Cordell Parvin Blog
Lawyer Marketing Key Point: Narrow Your Client Base and Widen Your Visibility
Recently I wrote Client Development Coaching: You will learn what will work for you. A lawyer I coach read the post and asked me for examples she might borrow to find…
Cordell Parvin Blog
Client Development Coaching: You’ll learn what will work for you
A few years ago I gave a presentation to the Legal Marketing Association Southwest Chapter meeting in Phoenix. My topic was: Developing the Next Generation of Rainmakers: Create Your Own…
Cordell Parvin Blog
Blogging Without Success? Ask Yourself These Questions Part 2
On Tuesday I gave you the five questions to ask yourself if you are blogging and it hasn't led to business. After you have answered the first five, you will…
Cordell Parvin Blog
Client Development: Do you have the motivation?
I've coached well over 1000 lawyers since I left my law firm and started coaching in other firms in 2005. I believe most, if not all the lawyers I have…
Zen and the Art of Legal Networking
Using the Client Experience to Up Your Game
The final session that I'd like to share from the Legal Marketing Association's Annual Conference this year focused on learning lessons from businesses outside of the legal industry - while…
Cordell Parvin Blog
Client Development: Five Succinct But Important Points
Client development is all about being found when a client needs a lawyer and all about building trust based relationships. If you want to start building a reputation and building…
Wills, Trusts & Estates Prof Blog
Personalizing the Client Experience
Proactive personalization is often behind the scenes and based on the notion that the ideal service model is not right for everyone. Preferences for each individual client should be sought…